What does the wholesaler do?

What does the wholesaler do?

The functions of the wholesaler include:

a.Selling: via their large network of retailers.

b.Bulk Breaking : Buying the product in large quantities and selling them to retailers in smaller quantitites.

c.Warehousing: Looking after the storage of the goods.

d.Transportation: The wholesaler may enter into agreements with the company to transport their goods to the retailers.

e.Credit and risk taking: They undertake the risk of providing credit to retailers.