What strategies are adopted by the market follower?

What strategies are adopted by the market follower?

a.Counterfeiting: which is the act of duplicating the product of the market leader and selling it in the black market. This is generally seen in case of electronic items.

b.Cloning: The leader’s product name, packaging and design are cloned by the follower.

c.Imitation: Certain aspects of the leader’s products are copied while having differences in pricing,packaging or location or advertising.

d.Adapting: the follower just adapts or improvises upon the products of the leader. So if the product has any drawbacks, he works upon them and removes them for convenience of the consumer. The adapter may even later on turn out to become the challenger for the market leader.