Who generally designs the pricing strategies and programs for a firm?

Who generally designs the pricing strategies and programs for a firm?

Depending upon the size of a firm,the pricing strategies and programs for a firm are generally designed by the marketing manager in consultation with the top level management consisting of the CEO or MD and Board of Directors at the board meeting.In small size firms, the organisation may hire an external consultant to design the pricing strategy for a firm. The external consultant analyses the history and current business of the firm and then accordingly advises the proprietor of the firm as to what should be the pricing strategy and how it is to be implemented.