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What are the common patterns observed in PLC?The most important patterns observed in product life-cycles are:
- Even under normal conditions, patterns often can’t be determined.
- In most markets the majority of the major brands hold positions for at least two decades.
- PLC of the brand leaders which monopolize many markets (around the globe), is usually continuous.
- PLC is a dependent variable which is automated by market scenarios.
- PLC is not an independent variable to be considered while creating marketing plans.
- Marketing tools can easily alter the duration of a product life cycle.
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