What are the components of Macro environment?

What are the components of Macro environment?

Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmes as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, demographic, technological, natural, social ,cultural, legal and political.
What is buying behavior? What are the various buying behaviors exhibited by the customers?
The decision making process which involves the period before, during and after buying or purchasing a product is referred to as the buying behavior of a customer
What are the major factors influencing buying behavior?
The factors influencing buying behavior can be categorized into: a. Personal factors, b. Psychological factors, c. Social factors....
What are the stages of buying decision process?
Stages of buying decision process - Information search, Evaluation of Alternatives, Purchase decision, Purchase and Post-Purchase Evaluation....
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