What are the various media available for advertising today?

What are the various media available for advertising today? Which of them is most successful in your opinion and why?

-Media Advertising (TV, radio, newspapers, magazines)
- Direct Response Advertising
- Interactive (on-line) Advertising & Web Sites
- Outdoor Advertising (billboards, posters, cinema)
- Point-of-Purchase Advertising
- Trade Promotions
- Consumer Promotions
- Sponsorship of Event Marketing
- Publicity or Public Relations
- Media Advertising (TV, radio, newspaper, magazines)
- Trade Journal Advertising
- Interactive (on-line) Advertising & Web Sites
- Directories
- Direct Mail
- Brochures & Sales Literature
- Audio-Visual Presentation Tapes
- Giveaways
- Sponsorship or Event Marketing
- Exhibitions, Trade Shows, Conventions
- Publicity or Public Relations
Ways to measure the effectiveness of an advertising campaign
The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor...........
Qualities need to be successful in the field of advertising
The following are the qualities required to be successful in the field of advertising: Creativity, Strategic focus..........
How to choose the best media to promote your advertisement
It depends on the following factors: Reach, Geographical spread..........
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