Factors to decide the target audience of your Ad - Advertising

What factors would you consider to decide the target audience of your Ad?

The following are the factors to be considered before deciding the target audience for any advertisements:

- Age
- Working class(professionals)
- Non – working class(Retired/Home makers)
- Socio economic status
- Region specific
- Religion/community
- Buying capacity etc.
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Discussion Board
what factors would u consider to decide your target audience on your ad?
I'll check on my Demographics as well as my psychographics
Khanyisani Ramoholi 03-27-2014