What are the main responsibilities of a Brand Manager? - brand management

What are the main responsibilities of a Brand Manager?

The major responsibilities of a brand manager are:

- To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
- To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
- To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company’s products
- To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
- And also, be familiar to handle overseas operations and willing to travel overseas in short notice
What do you feel is the potential for Brand Management? - brand management
The potential for brand management will help the company to promote its image in the society..........
Assume you are a brand, describe your strengths and weaknesses - brand management
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment...........
Define Communication, Mass communication, Mass Media, Culture
Communication- It refers to a message which has been originated from a source /sender who send or rather encodes the data which is then received by and decoded.......
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