Sql server - Explain Association algorithm in Data mining

Explain Association algorithm in Data mining.

Association algorithm is used for recommendation engine that is based on a market based analysis. This engine suggests products to customers based on what they bought earlier. The model is built on a dataset containing identifiers. These identifiers are both for individual cases and for the items that cases contain. These groups of items in a data set are called as an item set. The algorithm traverses a data set to find items that appear in a case. MINIMUM_SUPPORT parameter is used any associated items that appear into an item set.

Explain Association algorithm in Data mining.

The correlations among different attributes in a data set are found using Association algorithms. The common application for using Association algorithm is , creation of association rules that can be used for market basket analysis.
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