How to judge the effectiveness of your Marcom activities

How would you judge the effectiveness of your Marcom activities?

- Reach
- Frequency
- Increase in sales
- Improving the company image
- Brand and advertising awareness
- Cost per thousand
- Change in market share etc.
Vendors to deal with for your Marcom activities - Marketing communication
The following are the type of vendors to deal with Marcom activities: Web designing company, Creative agency..........
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