BookMyShow, an online entertainment ticketing platform, has announced the acquisition of Nfusion, a media platform, for an unspecified amount in an all-cash deal to foray into audio entertainment.
Nfusion was set up in West Asia in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy as a high definition video-on-demand platform that allowed users to stream videos online.
The Nfusion team has brought with them immense experience.
Aditya Kuber, associate VP, Audio Entertainment, will lead this vertical.
