Britannia signs pact with Chipita

Q.  Britannia has signed a MoU with which Greek company?
- Published on 22 Feb 17

a. Lays
b. Chipita
c. Chickita
d. Ruffles

ANSWER: Chipita
Britannia signs pact with ChipitaBritannia Industries, has signed a non-binding memorandum of understanding with Greek company, Chipita BIL said on Tuesday.

In a regulatory filing, BIL said that it has signed a non-binding memorandum of understanding with Chipita, a Greek company for exploring certain business opportunities.

“The company is in an advanced stage of discussion with Chipita to finalise definitive agreements which inter alia includes joint venture agreement.

Presently the 123-year old mother-brand marks a presence in biscuits, breads, cakes, rusk and dairy products including value-added ones like cheese.

The company said that it is working not only in the new-launch space in biscuits but also in the adjacent macro snacking space.

Chipita: Know More
  • Chipita said on its website that it started in 1973 , producing and marketing savoury snacks.
  • This include mainly croissants and similar dough products like bakery rolls.
  • Since 1995, it has marked a presence outside the country.
  • It now has 38 production lines in 11 manufacturing facilities in several countries including India.

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