Broadcast Audience Research Council, new system for TV viewership devised

Q.  Name the new system to access TV viewership that has replaced the 15 year old Television Audience Measurement (TAM)?
- Published on 13 May 15

a. Broadcast Audience Recantation Council
b. Broadcast Advance Research Committee
c. Broadcast Audience Research Council
d. Broadcast Advance Renewal Committee

ANSWER: Broadcast Audience Research Council
The data released by BARC, a joint venture between the TV and advertising industry, shows Star Plus as the leading Hindi general entertainment channel in the country (Hindi-speaking markets), Zee as strong in regional channels like Telugu and Marathi, Aaj Tak leading in Hindi news (Hindi-speaking markets) and Times Now on top in English news category (All India).

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