Cognizant Technology Solutions acquires Idea Couture

Q.  Which IT major has acquired Idea Couture, a privately held firm offering range of digital innovation, strategy, design and technology services ?
- Published on 01 Aug 16

a. HCL
b. Cognizant
c. HP
d. IBM

ANSWER: Cognizant
Expanding the digital portfolio, Teaneck, New Jersey based Cognizant Technology Solutions announced acquisition of Idea Couture, a Canadian privately held firm offers a range of digital innovation, strategy, design and technology services.
  • Terms of transaction were not disclosed fully.
  • With the rise of new generation of digital technologies such as artificial intelligence, mobility, business analytics, cloud services and IoT, firms seek to understand and apply technologies to improve customer experience, business processes and back office processes.
  • Idea Couture will be part of Cognizant Digital Works which brings together human insight, digital strategy, industry knowledge, design and new technologies to help create and run digital business solutions.
  • Located in Toronto with offices in US, EU and Latin America, Idea Couture has more than 170 social scientists, strategists, anthropologists, user experience experts, designers and connected product developers who serve leading companies across varied industries such as PepsiCo, Cox, Kroger and ConAgra Foods.

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