Q. Which type of banking is most helpful in cross-selling?- Published on 15 Feb 17
a. Virtual Banking
b. Relationship Banking
c. Wholesale Banking
d. Agricultural Banking
ANSWER: Relationship Banking
Relationship banking is a strategy used by banks to enhance their profitability.
They accomplish this by cross-selling financial products and services to strengthen their relationships with customers and increase customer loyalty.
Relationship banking involves offering customers a broad array of financial products and services that go beyond simple checking and savings accounts.
In addition to these two basic products, relationship-banking products may include certificates of deposit, safe deposit boxes, insurance, investments, credit cards, loans and business services (e.g., credit card processing).
They may also include specialized financial products designed for specific demographics, such as students, seniors or the wealthy.