Directorate of Advertising and Visual Publicity to follow new print media advertisement policy

Q.  New Print Media Advertisement Policy has been framed for DAVP. What does DAVP stand for?
- Published on 15 Jun 16

a. Directorate of Advertising & Visual Publicity
b. Directorate of Visual Advertising and Publicity
c. Directorate of Virtual Advertising and Publicity
d. None of the above

ANSWER: Directorate of Advertising & Visual Publicity
 
Ministry of Information & Broadcasting has framed a New Print Media Advertisement Policy for Directorate of Advertising & Visual Publicity (DAVP).
  • The key objective of the policy is to promote transparency and accountability in issuing of advertisements in print media.
  • It also focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers/periodicals.
  • The policy directs all clients of DAVP to issue Letter of Authority/Cheque/DD/NEFT/RTGS up to 80 % of the actual expenditure in the previous year within the first month of the new financial year and clear all the remaining payments before February 28th of the financial year.

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