FIFA signs 8 year partnership with Alibaba E-Auto

Q.  FIFA has signed an 8 year partnership with which company for the Club World Cup indicating the vast marketing potential of China?
- Published on 10 Dec 15

a. Alibaba E-Auto
b. Alibaba E-Commerce
c. Baidu
d. None of the above

ANSWER: Alibaba E-Auto
 
The deal has been signed for the Club World Cup reflecting the massive marketing potential of China. Marketing director Thierry Weil made the announcement regarding the deal with the car manufacturing brand of the popular e-commerce major. The Club World Cup features the leading clubs from FIFA’s six continental confederations.

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