FSSAI signs agreement with ASCI
Q. Regulator FSSAI has joined hands with which organisation to check misleading ads in the foods and beverages sector?- Published on 04 Jul 16
Regulatory authority FSSAI has partnered ASCI to check misleading ads in the food and beverages sector.
- ASCI will monitor ads across numerous media and the council has been provided suo moto monitoring mandate by FSSAI to process complaints against misleading food and beverages ads
- Agreement also requires ASCI to report FSSAI’s non compliance of ASCI’s decisions for further action as per the FSSAI act.
- The MoU was signed between FSSAI CEO Pawan Agarwal and ASCI chairman Benoy Roychoudhury
- FSSAI is an agency of the Ministry of Health and Family Welfare, GoI