India’s switching economy offers opportunity worth USD 331 billion

Q.  Customers have switched from one brand to another on account of poor user experience, representing an opportunity of USD _____ billion according to an Accenture report.
- Published on 01 Dec 15

a. 330
b. 331
c. 332
d. 333

ANSWER: 331
 
Customers have switched from one brand to another and this switching economy has created opportunity worth INR 331 billion, according to an Accenture report entitled Global Consumer Pulse Research: An Indian Perspective, according to which 88% of the respondents from India said they switched companies in at least one industry due to poor service. This is significantly higher in India than the global average of 64% where switching due to poor service is more prevalent in service-oriented industries like banking and internet service. Global study covered nations like Germany, Japan and the UK.

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