India’s switching economy offers opportunity worth USD 331 billion
Q. Customers have switched from one brand to another on account of poor user experience, representing an opportunity of USD _____ billion according to an Accenture report.- Published on 01 Dec 15
Customers have switched from one brand to another and this switching economy has created opportunity worth INR 331 billion, according to an Accenture report entitled Global Consumer Pulse Research: An Indian Perspective, according to which 88% of the respondents from India said they switched companies in at least one industry due to poor service. This is significantly higher in India than the global average of 64% where switching due to poor service is more prevalent in service-oriented industries like banking and internet service. Global study covered nations like Germany, Japan and the UK.