Lycos to form JV with Apollo International
Q. Digital media firm Lycos has tied up with which company to form a JV to offer end-to-end solutions for global brands to deploy custom E-commerce platforms targeting Indian consumers on 23rd September 2015?- Published on 24 Sep 15a. Apollo International
b. Apollo National
c. Apollo Systems
d. None of the above
ANSWER: Apollo International
Lycos has signed an agreement with Apollo International, Apollo Group for creating a JV, Apollo Lycos Netcommerce. While Lycos has expertise in digital media and marketing, Apollo is a leader in logistics and inventory management. Lycos was acquired in 2010 for $36 million by Hyderabad-based digital marketing solutions firm Ybrant Digital. This company also changed its name to Lycos. The joint venture will design, develop and fulfil e-commerce for brands online.
