Microsoft, Google and Salesforce adopt EU-US Privacy Shield framework

Q.  American tech giants Microsoft, Google and Sales Force have adopted which framework enabling them to receive personal data from the EU in compliance with new standards?
- Published on 06 Sep 16

a. EU-US Privacy Shield Framework
b. EU Privacy Shield Framework
c. EU-UK Privacy Shield Framework
d. None of the above

ANSWER: EU-US Privacy Shield Framework
 
Microsoft, Google and Salesforce adopt EU-US Privacy Shield frameworkAmerican tech giants Microsoft, Google and Salesforce have adopted the EU-US Privacy Shield Framework enabling them to receive personal data from the EU in compliance with fresh standards
  • They are among 103 companies out of 5536 signatories that have signed up to replace the defunct Safe Harbour framework
  • Facebook, Apple and Twitter are yet to adopt the Privacy Shield according to Britain based Ars Technica website
  • European Commission adopted the Privacy Shield in July to facilitate the transfer of personal data from the EU to the US
  • Privacy Shield is a voluntary scheme whereby companies promise to treat EU citizens data in compliance with European Union data rules-pledges are then enforced by the US Department of Commerce
  • As per the EU, the arrangement was necessary because the US does not meet the data protection standards required by Europe.
  • European Court of Justice annulled the previous law in October 2015
  • Following the introduction in 2000, the previous agreement was relied on by 4400 businesses including internet giants such as Amazon, Google and Facebook
  • It was annulled following the declaration of the agreement as invalid according to the European Court of Justice

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