PM Narendra Modi to be 'Incredible India' mascot

Q.  Who will be named mascot of GoI’s Incredible India Campaign?
- Published on 10 Nov 16

a. Amitabh Bachchan
b. Priyanka Chopra
c. Aamir Khan
d. None of the above

ANSWER: None of the above
 
PM Narendra Modi to be The Union Tourism Ministry is set to name Prime Minister Narendra Modi as the mascot of the Incredible India campaign.
  • This position was vacant following Aamir Khan’s removal as the brand ambassador of the campaign in January 2016 for his remarks on Indian Intolerance.
  • Bollywood superstars Amitabh Bachchan and Priyanka Chopra were also said to have been considered for the role.
  • Video footage of PM Modi speaking on tourism in India and abroad will form part of the campaign.
  • Incredible India campaign was conceptualised in 2002 by V Sunit and Amitabh Kant, Joint Secretary, Ministry of Tourism.
  • It is the first tourism marketing initiative of its kind.
  • The main objective is the creation of a distinctive identity for tourism from India.
  • Campaign has established India as a high-end destination for tourists, generating 16 percent increase in tourist traffic in the first year itself.

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