Quality Mark Award Scheme for Milk quality

Q.  Which initiative under White revolution scheme has been developed to encourage safety, quality and hygiene of milk and milk products?
- Published on 24 Apr 17

a. Quality Mark Award Scheme
b. Quality Mark Award Yojana
c. Agmark Quality Award Scheme
d. Agmark Quality Award Yojana

ANSWER: Quality Mark Award Scheme
 
As part of the innovative initiatives under the “White Revolution” umbrella Schemes, the Department of Animal Husbandry, Dairying and Fisheries has supported the National Dairy Development Board(NDDB) developed initiative of “Quality Mark” Award Scheme.

This is for dairy Cooperatives to promote and encourage enhancement of safety, quality and hygiene of milk and milk products manufactured by dairy cooperatives.

It is aimed at bringing about process improvement in the entire value chain from producer to the consumer to ensure availability of safe and quality of milk and products both for the domestic and foreign market.

The “Quality Mark” Award Scheme for dairy Cooperatives in the country has been initiated to instil confidence in the consumers for the quality of milk being marketed by them by ensuring availability of safe and good quality milk and milk products.

The quality mark scheme was rolled out on 6th January-2016 after deliberating on the process and award mechanism for over a year.

The initiative does not propose any new/ additional system for Food Safety and Quality Management but lays down minimum standards against each link of the processes required for ensuring quality and safety.

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