TATA Sons and Starbucks form multiple JVs

Q.  Who is the chairman of Starbucks?
- Published on 28 Jun 16

a. Howard Smith
b. Howard Schultz
c. Howard Jones
d. Howard Johnson

ANSWER: Howard Schultz
 
TATA Sons and Starbucks have finalised multiple new joint initiatives for expanding collaboration at an international level.
  • Initiatives include sourcing Indian coffee from the US market and introduction of Teavana brand of specialty teas in Indian stores
  • This has expanded the market of the TATA owned mineral water brand Himalayan.
  • TATA Sons Chairman Cyrus Mistry met Starbucks Chairman and CEO Howard Schultz to finalise initiatives which will be rolled out by the close of this fiscal
  • 2 groups have been running TATA Starbucks coffee chain in the nation since October 2012 as part of the JV
  • JV operates 80 stors in 6 key cities
  • Due to the collaboration, Starbucks will be offering single origin coffee from India in the US sourced from TATA Nellore estates
  • The two companies have also come together to skill the youth over the next 5 years through TATA Strive which trained 43,000 people

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