Twitter signs agreement with NBA

Q.  Twitter has signed a deal with which sports group to stream exclusive non game programming?
- Published on 20 Jul 16

a. NBA
b. WBA
c. ESPN
d. Star Sports

ANSWER: NBA
 
The agreement is to stream exclusive non-game programming, pushing deeper into sports streaming through a new way to attract users.
  • NBA deal follows Twitter’s high profile agreement with the National Football League to stream NFL games this fall.
  • Twitter will deliver a live stream of new weekly pre-game show of NBA and another show as well.
  • NBA deal highlights CEO Jack Dorsey’s plan to use video to make the microblogging site more engaging and spur user growth.

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