What is interactive PR? - public relations

What is interactive PR? What are the various elements comprising interactive PR?

An interactive public relation is a process which uses the internet as a medium to communicate messages to the public. The various elements comprising of interactive PR are as follows:

- Search engines
- Social media marketing
- Web 2.0 technologies
- Developing blogs
- Online press releases
- Podcasting
- Webinars

The main objective of interactive public relations is to use the power of web media to the maximum potential beyond the limit of traditional media. And it helps to have a direct dialogue with customers and potential target audience.
Advantages and disadvantages of in-house PR department - public relations
Advantages of an in-house PR department - The main advantage of setting up an internal PR department is that the team will focus only on the company products and its markets..........
Advantages and disadvantages of appointing a PR consultancy - public relations
Advantages of appointing a PR consultancy - The main advantage of appointing a PR consultancy is to minimize the budget criteria and to maximize the knowledge potential of consulting team for welfare of the organization..........
What is the basis for selecting a PR consultant? - public relations
The following are the factors considered for selecting a PR consultant: Be a subject matter expert and specialist in the PR domain, Able to demonstrate the excellent writing skills..........
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