Sample CV For Marketing - Marketing CV Formats / Templates

CV for Marketing - Sample

Sunil Agarwal
Mobile: 08298342393
  • Offering over 2 years of rich experience in Retail Operations, Store Management, Sales, Marketing and Team Management.
  • Last associated with -------
  • Consistent record of managing stores and delivering results in growth, revenue, operational performance & profitability.
  • Expertise in managing Retail Channels in order to derive the required market share, revenue and profit of the organisation.
  • Adept in developing category strategies to help support commercial sell-in of new products and existing portfolio.
  • Implementing corporate strategies for achievement of top line & bottom-line targets; bringing out USP of all products to achieve higher sales realisation value.
  • Supervising store performance; taking the store to expected performance in instances of gaps between expected and actual performance.
  • Conceptualising visual merchandising displays, windows & design of Retail Outlets for maintenance of a high-end store image.
  • Taking adequate measures to monitor and analyze the performance of franchisees and other units pertaining to cost, quality and delivery norms; managing inventory and ensuring liquidation.
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Sample CV for marketing
Mobile: 09****** E-Mail:

- A result-oriented professional with over 14 years of experience in Sales and Marketing, Business Development, Customer Relationship Management and Team Management in Industrial Products

- Currently designated as Sr.Manager – Marketing with ABC Roll Forming Limited),Gurgaon.
- Proficient in assigning sales targets, providing necessary assistance and ensuring achievement of the organisational revenue targets in budgeted parameters.
- A proactive planner with expertise in strategic planning, market plan execution, with skills in P&L management, competitor and market analysis and team supervision.
- Gained exposure of handing sales & marketing of various products like Copper & Brass Strips, Sheets, XLPE Copper Tape, Steel cold roll formed products, PIDs, On-Off Controllers, Mini PLCs,

T.C. Processing Control Instruments, Sensors, Transducers, etc.

Key SKills

Strategy Planning
-Strategizing the long term business directions of the region to ensure maximum profitability in line with organisational objectives.
-Formulating business plan for business activities & development in the region in consultation with top management for organisational development.
-Establishing set-ups from scratch after in-depth study of market dynamics, demand and supply scenario as well as detailed profitability calculations.

Sales & Marketing / Business Development
-Reviewing and interpreting the competition after in-depth analysis of market information to fine tune sales and marketing strategies.
-Driving business growth through identification & penetration of new market segments for attainment of periodical targets after pricing, packaging and positioning of the products.
-Developing effective communication tools, implementing marketing strategies, effectuating advertising, publicity and below the line activities.

Product Development / Brand Management
-Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares inclusive of introduction of new brands and

revamping of old brands.
-Implementing strategies for product positioning, pricing and product life cycle management entailing Product portfolio analysis, identification of new products, concepts and business

-Handling product promotion activities viz., Seminar, Workshops. Conduct Field Trials and involved in product positioning, pricing, competition analysis etc for development & launch of new


Channel Management
-Identifying & networking with channel partners/ retailers, resulting in market penetration & reach as evaluating performance & monitoring their sales and marketing activities.
-Ensuring ready availability of the stock as per the market demand and implement effective logistic strategies.
-Formulating incentive schemes for dealerships and appoint new dealers in assigned territories.

Team Management
-Conceptualising and developing need based training modules after mapping existing competencies of the existing and new staff.
-Inculcating bonded team work and developing cohesive environment for all around development and escalating the motivation levels.

Work Experience
April’XX-till date ABC Forming Limited, Gurgaon Sr.Manager-Marketing

-Spearheading sales targets of the organization (India & International market).
-Identifying new potential clients, preparing presentation for them & developing new client base.
-Monitoring completion of project within assigned time & collection of payments.


-Distinction of having developed & worked with major clients like Nandi engineering ltd(Bangalore),L&T, Vikrant Ispat, ERA, Punj Lloyd, Gammon India Ltd, Gangotri Enterprise ltd, JP,BSC PL &

many more.

Jun’XX – March’XX MNOLtd., Delhi
Manager - Marketing

-Spearheading sales & service targets of Delhi branch (North, Central & East India), & Administration.
-Developing sales strategies & achieving the sales targets.
-Identifying potential clients in the assigned territory & preparing presentations for them.
-In-charge of monthly Collection requirement & purchase order of the same, collection of procurement certificate, Advance License against the order, collection of payment (RTGS, LC, Hundi

signed), yearly C’form, H’Form & IForm collection.
-Addressing the material complaint by the customers.

-Distinction of having worked with major clients like Havells India Ltd., Control & Switchgear Ltd.(Haridwar & Noida), Sumi Motherson Innovative Engineering Ltd. Paramount Cables Ltd.
-Pivotal in increasing market share by 80%.
-Efficiently handled Market Development




Date of Birth :
Address :
Languages Known:
Sample CV for marketing 10-13-2012
Sample CV for marketing
Sanjay XXX
Contact No: 09********


-A seasoned professional with 7 years of experience in Strategic Planning, Core Marketing, Business Development, Sales & Marketing.
-Presently with ABC India Electronics Ltd., as Asst Manager Channel Sales & Marketing – East Region.
-Proven excellence in executing sales/ marketing activities & strategies to accelerate business growth.
-Proficient at working in close coordination with clients and ensuring effective service deliverables.
-Proficient in developing & streamlining systems with ability to enhance operational effectiveness & meet operational goals within time parameters.
-Proven leadership skills involving managing, developing and motivating teams to achieve their objectives.


Strategic Planning

-Conceptualizing & implementing long-term strategic business plans in tune with market trend, competitive scenario, macro business opportunities and channel readiness.
-Analyzing business potential, implementing plans to drive sales and achieving desired targets.
Channel Sales
-Identifying & networking with strong and reliable channel partners resulting in deeper market penetration.
-Driving channel partners to maximize sales and total partnership potential through sales best practices, training and support.
Channel Marketing strategy for sale out creation
-Drive the Marketing Activities in the region; enhance market penetration and sales volume.
-Evaluating performance & monitoring channel sales & marketing activities.
-Communicates the value propositions of the products to the sales team
-Develops market intelligence
-Designing trade engagement and customer acquisition schemes & campaign for various Channels in association with sales team.
-Manage product revision/re launch
-Strategies and execute various trade engagement programs by aligning with the regional and corporate teams.
-Monitoring & Impact assessment of Schemes at Regional Level
-Identifying market segments and creating positioning strategy.

Business Development

-Conceptualizing and executing sales promotion schemes to increase the brand visibility; preparing management level reporting on the brand’s performance, needs and forecasts.
-Owning the region business plan and forecasting in coordination with BM’s
-Assess the market size & share, sales potential and create effective channels of distribution to meet short term and long-term goals for both large town and upcountry markets..
Monitoring monthly new product launch results and recommending action for addressing any forecasted variances to volume budget.


1.From May 20XX Onwards “ABC India Electronics Limited”.
Assistant Manager – Channel Sales & Marketing (East Region)
-Managing sales in Kolkata and Patna market “RR” (Regional Retail) channel with a top line of 20 Cr (PM)...
-Managing “Secondary Sales target” of entire consumer electronics business with a monthly target of 118 Cr (PM) for entire East Region.
-Responsible for increasing sales, profitability, Channel hygiene and market share for a defined state(s)
-Channel Management
-To participate and be involved in the key decision-making for the regional management

Revenue & Market Share Management:

-Spearheading the primary & secondary sales targets of all the Company trade channels.
-Achieving the business plan of territories; designing schemes for the secondary sales.
-Demand forecasting and receivables of the entire territory.
-Responsible for P/L in the entire territory.
-Achieving business plan of the area and ensuring width and depth of distribution for planned market share and designing schemes for secondary sales.

Display Share Improvement:

-Product positioning and evangelization
-Drive account penetration
-Enhance market penetration and sales volume
-Monitors channel stock levels and ensures product availability
-Monitor and ensure that the merchandising and the maintenance of the in-store display units and other POS promotional material as per company display standards.

Product Training & Positioning:

-Planning for training to - internal sales team, channel partners and end customers
-Communicates the value propositions of the products to the sales team
-Monitoring -ISD Productivity -Demo allocation and productivity
-Train and develop ISD knowledge of the product features, benefits and selling tools...
-Doing work shop on in store demonstration and selling capability

Demand Generation for Secondary Sales:

-Achieving the business plan of territories; designing schemes for the secondary sales.
-Demand Generation- develop strategies to manage the programs that drive demand for products.
-Designing trade engagement and customer acquisition schemes & campaign for various Channels in association with sales team.
-Designing short term incentive plan for revenue enhancement.
-Monitoring & Impact assessment of Schemes at Regional Level
-Strategies and execute various trade engagement programs by aligning with the regional and corporate teams.


-Local Marketing initiatives targeting the core issues.
-Monthly performance analysis and promotion plan
Planning and monitoring new product launches in co-ordination with the marketing team & the zone.

From October 20XX to May 20XX “MNO digital TV”.
Asst Manager – Channel Sales & Marketing (East):

Job Profile: To lead and initiate for Channel marketing and Trade marketing at Regional level

-Channel Management
-Enhance market penetration and sales volume
-Achieving the business plan of territories; designing schemes for the secondary sales.
-Demand forecasting and receivables of the entire territory.
-Business and development - communicates the value propositions of the products to the sales team and develops, Market Intelligence
-Custodian of the Regional Budget at Retail Levels

Channel Marketing:

-Monitoring & Impact assessment of Schemes at Regional Level
-Designing trade engagement and customer acquisition schemes & campaign for various Channels in association with sales team.
-Designing short term incentive plan for revenue enhancement.
-Strategies and execute various trade engagement programs by aligning with the regional and corporate teams.
-Channel Schemes and Promotions- Monthly Schemes for Trade and Channel Partners using allocated circle budget to achieve gross Adds targets.
-Monitoring -ISD Productivity -Demo allocation and productivity
-Develop and supervise retail brand visibility and BTL communication activities including permanent and tactical merchandising jointly own the “Retail Visibility Index” with the ZBM of the

-Implementing pre & post marketing activities regarding product features strength price points benefits for successful product acquisition programs
-Tracking and monitoring of activities done above to determine efficiency and effectiveness
Maintain and track MIS pertaining to Hub marketing expenses and activities measure and evaluate impact of marketing programs and implement corrective actions within the programs to ensure

results and delivery


Professional Qualifications: MBA (Marketing)from XYZ Institute in 20XX

General Education:
- B.Com (Hons) from XYZ University in the year 20XX
Higher Secondary in the year 19XX

Related Skills: Computer:
Operating System: MS-Office, Microsoft Windows.
Language: Fluent in English, Hindi, and Bengali and understand Oriya and Assamese language..


Date of Birth :
Languages Known:
Sample CV for marketing 10-13-2012
Sample CV for marketing

Career Summary

-PGDBM (Marketing) with 9 years of experience in Sales and Marketing, Business Development, Relationship Management, Product Launches & Channel Management with leading organizations.
-Currently designated as Senior Marketing Manager – Promotional Activities with ABC Communication Pvt. Ltd., Mumbai.
-Detailed planner with proven abilities in devising strategies to augment business, streamline distribution networks for business excellence.
-Expertise in achieving revenue and business growth objectives in highly competitive environments.
-Excellent interpersonal, communication and organizational skills with proven abilities leading motivated teams towards achieving organizational goals.

Key Skills

-Sales & Marketing
-Business Development
-Client Relationship Management
-Market Penetration
-Channel Management
-Product Launches
-Team Management

-Strategizing the long term & short term business directions to ensure maximum profitability in line with organizational objectives.
-Driving sales strategies for attainment of periodical Top line and Bottom line targets to optimize revenue from primary & secondary markets.
-Evaluating sales programmes & recommending Sales Promotions that maximize brand potential on regular basis.
-Relationship building with decision makers and key buyers in pre-sales negotiation stages.
-Providing assistance to channel partners by conducting training programs, ensuring seamless delivery of quality products and services in the market.
-Identifying and networking with financially strong & reliable persons and channel partners, resulting in deeper market penetration & reach.
-Mentoring, motivating and guiding team members ensuring sales - business generation and achieving budgeted figures & activity ratio on monthly basis.

Work Experience

Since Nov’XX: ABC Communication Pvt. Ltd., Mumbai
Senior Marketing Manager – Promotional Activities

Key Responsibilities

-Steering initiatives for developing, appointing new business partners and motivating them for greater market penetration and reach.
-Handling interactions with dealers and distributors regarding product promotion in market.
-Conducting market research and on line marketing activities.
-Arranging seminars / campaign for the promotion of the product.


-Proved successful in achieving 89% of assigned target in Aug’XX.
-Successfully appointed new dealers in new cities like
-13% escalation in the market share
-Targets achieved of Rs 1.3 Crores or exceeded the targets by 67%.

Feb’XX–Aug’XX: XYZ
As Branch In-charge – Administration / Sales

Key Responsibilities:

-Handling a gamut of tasks pertaining to:
--Hoardings / Road Show
--Off line marketing
--Promotional activities.
--Sub-dealers management.
--MIS reporting.
--Logistics and vendor management.
--Sales and administration.


-Deftly maintained office decorum and trained the staff to work according to MIS.
-Successfully achieved 100% target in 2004.
-Handled daily reporting to HO about business development in the branch and daily collection of money from various retailers and deposit.
-Receive award by the MD as Best Branch In-charge in the state

Educational Qualifications

-PGDBM (Marketing & Human Resource) from XYZ, Ghaziabad in 20XX.
-B.Sc. from ABC in 20XX

Personal Details

Date of Birth :
Languages Known :
Address :
Sample CV for marketing 10-13-2012
Sample CV for marketing
Mary XXX

Marketing professional with more than 6 years of work experience in various areas of marketing, media and branding; seeking a position with an established FMCG company.

Skills Set:

-Communication Strategies
-Developing communication material (Both Internal & external)
-Media planning
-Media relations
-Organizing Events & Promotions -Agency & vendor liaisons

Work Experience:

Working for XXX Limited (October 20XX - till date) as an Asstt. Manager – Advertising & PR.

Job responsibilities:

-Content development for all advertising and promotional material for print, outdoor and online
-Design and development of press advertisements, project brochures, folders et al
-Maintaining and updating of project information on company website
-Concept development for new product launches and adaptation to all promotional material
-Organizing project launches and corporate events
-Liaising with vendors for printing/development of promotional material
-Liaising with advertising agencies and media for best available advertising options and rate negotiations
-Liaising with PR agency and journalists to maximize positive press coverage
-Media planning for ongoing and new projects
-Developing advertising and brand strategy presentations in context with various projects and for new project launches

Worked for ABC India Pvt. Ltd. (December 20XX - September 20XX) as Marketing & Brand Manager.

Job responsibilities:

-Developing marketing & brand strategies
-Execute all brand extension plans in coordination with the brand team
-Develop the brand value proposition; assist in branding, positioning and developing advertising concepts
-Work with advertising & research agencies as well as consultants to develop suitable brand initiatives
-Execute ATL & BTL plans to deliver the required value proposition
-Negotiate with printers and other BTL suppliers
-Evaluate all media performance with media providers
-Analyze competitor information from markets and other sources
-Collate data on consumer feedback as required by the Brand Team and analyze them
-Maintain and update vendor database of suppliers for BTL materials
-Update and maintain Brand and Competitors Guard Book and track all Commercials and advertisements

Worked as Account Manager with MNO Advertising & Marketing Services (July 20XX - November 20XX)

Job responsibilities:

-Servicing of major accounts including Canon, Ranbaxy, Everest Industries, Omax etc.
-Conceptualizing, Copywriting & Graphic designing for all print related collaterals for Canon, Everest etc.
-Supervising still shoot for Ranbaxy's Annual Report
-Handling client meetings and presentations of new concepts & campaigns besides new business development
-Liaising with press / media for advertising rates & package deals
-Coordinating with in-house printing press to address quality control issues and timely delivery of printed material

Academic Qualification

- Post Graduate Diploma in Journalism & Mass communication from ABC
- Graduation in English (Hons.) from ABC University in 19XX

Computer Skills

- Expert knowledge of CorelDraw, Adobe PageMaker, MS FrontPage, MS Word and MS PowerPoint
- Working knowledge of Photoshop, Freehand and MS Excel

Personal Details

Date of Birth :
Languages Known:
Sample CV for marketing 10-13-2012
Marketing executive CV sample

Marketing executive CV sample

Sushil Yadav
Email: s******
Phone: 98**********

Career Summary

-A result driven versatile achiever with an experience of over 4 year in the field of Marketing.
-Proficient in monitoring strategy formulation through market research.
-An excellent communicator with dynamic leadership qualities and impressive organizing abilities.
-Possess an excellent ability of defining smart targets and achieving them in the predetermined time.
-A go getter with an excellent ability to work under pressure and under strict deadlines.

Key Competencies

-Business Development
- Liaison/Coordination
-Customer Relationship Management
-Brand Management
- Strong Interpersonal Skills

Key Responsibilities Handled

-Establishing enduring professional relationship with the client segments for creating newer business avenues.
-Responsible for planning and implementing territory sales in the region and implementing market development activities to deliver the desired outcomes.
-Organizing many grand events like New Year eves, fashion shows, valentine's event, rain dances, and Diwali events etc in star hotels and clubs in various territories.
-Making telephonic coordination with the institutional clients and following up periodically for achieving business targets.
-Proactively responding to personal or electronic inquiries within the stipulated time framework with the required information.
-Providing a regular feedback to the management on the performance of various products, competitor's moves and client expectations from the organization.
-Launching and establishing new products in the assigned territories for increasing the sales in terms of volumes.


-Accredited with the Special Award for Excellence.
-Awarded for top Growth in India as zonal manager year 2**** .


-Working as a Sales Manager for ACD from Nov 2***.
-Worked as a Sales Executive for KLM from May 2*** to Oct 2***.

Computer Knowledge

-MS-Dos, MS – Office.
-Windows and Internet.

Extra Curricular Activities

-Wrote an article for the college magazine
-Participated in ad mad show
-Participated and won various awards at school level
-Stood second in National level championship


-MBA from XYZ in 2***.
-Bachelor of Engineering from UVZ in 2***.

Personal Details

-DOB: 5th July, 19XX
-Languages known: English, Hindi.
-Address: ABM
Vidushi 08-27-2012