Can wholesalers also be classified into certain categories?
Can wholesalers also be classified into certain categories?
Yes. Wholesalers may be classified into merchant wholesalers and brokers and agents.
Merchant wholesalers independently own and undertake the risk of title to the goods. Brokers and agents however do not take the title of goods and their functions are limited. Brokers have good knowledge about the buyer and seller and act as the link between them, helping in bringing about negotiation between the two parties. Agents act as representatives to the company, retailer or customer on a permanent basis.