Choice of course should be directed by market demand

Choice of course should be directed by market demand


Today most of the children choose their career according to the choice of their parents or where they see money. They are driven by parental and peer pressure.

Few students consider several factors such as passion, popularity of a course or college etc before selecting their career path.

But is it right on part of the students to be carried away by the market demand? Should they select a course as per the popularity of a course in the market or should they follow what they are passionate about? Let's take a look.

Yes – Choice of course should be driven by market demand.

1. Popularity of course – Most of the students are usually unaware about the wide variety of career options available for them. Thus, they research on which course and college has gained popularity in the market.

2. Removes Confusion – After Class XII, children usually face a confusion regarding which course should they take up. Their mind keeps fluctuating from decision to other. To avoid such a mind conflict, a student can take up the course which is popular in the market.

3. Job guarantee – Think why a course has a high demand in the market. A lot of job opportunities might be available to the candidates who pursue that particular course. Thus, pursuing a course which has a high market demand would help you to end up in a good and reputed organization.

4. Easy admission – Students face a lot of difficulty while deciding which course should they pursue. Sometimes, this difficulty can land them up into severe troubles. Students keep thinking and they tend to forget the last date of the admissions. Taking up a course which is being driven by the market demand can make the admissions easily available to the students as they do not have to waste their time in deciding between various courses.

5. Following trend – Certain courses gain popularity in the market due to various factors. Children should select the course which is popular in the market because it may come along with certain advantages. To have a great career ahead, follow the current trend of the educational market.

No – Follow your passion

1. Cyclic process – The demand of a course in the market is not at all static. It keeps on changing. The demand for a particular course can fall down any time. What is “hot” becomes “cold” as supply rushes to meet demand and what was “cold” becomes “hot” when supply decreases enough to create new demand.

2.Interest of kids – Students should take up a course which interests them the most. Following the market trend would prove to be dangerous for them as they would face difficulty in the process of learning at a later stage.

3. No job guarantee – Market trend keeps on changing and thus, students should not select a course as per the market demand. If the demand follows down or if it faces a crisis, the students will not be able to achieve a successful job.


Making the right career choice is not an easy decision. The basic priority of the students should be to consider their interest area rather than going behind other factors.

The market demand for a particular course can increase or decrease at any point of time. Do not take a decision based on the market demand as it can also bring a downfall in your career.

Think wisely before taking up a course and selecting an institution because this would be one of the most crucial turning point in the life of a student.
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  • RE: Choice of course should be directed by market demand -Deepa Kaushik (06/18/15)
  • Ideally, the choice of course should be according to the interest of the students and the market demand should bend as per the number of graduates coming along the lines demanding the employement in that field. When it happens vice versa, it is ususally found that the market demand for a speicific course sees a drastic upsurge followed by a saturation phase and then a sudden downfall which we call as regression or attrition.

    When students are allowed to follow their line of interest, they tend to perform well in the field of study and actually gain knowledge instead of dragging themselves throughout the course of study. A well performing student has the talent to use his knowledge on practical lines. This has a direct positive impact on the economy of the country. Also, the market demand is never self produced but it is a mechanism that gets regulated as per the demand and supply cain. If the supply for a specific field increases, the government would be forced to create employment opportunities in that direction.

    On the contrary, when students follow the course of market demand, undobtedly they land-up in a paying job for them when they pass-out. But, this employment doesn't give them the stabilitry. Such a high demand when follows the downfall, people tend to fail to the level that they could not be settled with a job at times of attrition, which creates a panic all over. Also, such a job never satisfy the intellectualinstint of the person and they tend to exhaust very soon which increases the stress factor in the society.

    Precisely, it would be always better to pursue the course of interest rather than meeting the market demand.