Crafting The Brand Positioning - MCQs with answers - Part 2

Crafting The Brand Positioning - MCQs with answers - Part 2


PLC Marketing Strategies

1. Product has a life-cycle indicates

a) They have a limited life
b) They pass through distinct stages
c) Profits fall and rise at different stages
d) All of the above

View Answer / Hide Answer

ANSWER: d) All of the above



2. In ______________ sales grow rapidly when the product is launched and then fall to a petrified level

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

View Answer / Hide Answer

ANSWER: a) Growth-slump-maturity pattern



3. Handheld mixers and break makers show which pattern of PLC

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

View Answer / Hide Answer

ANSWER: a) Growth-slump-maturity pattern



4. The sales of new drugs how which pattern of PLC

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

View Answer / Hide Answer

ANSWER: b) Cycle-recycle pattern



5. When sales moves through a succession of life cycles it is

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

View Answer / Hide Answer

ANSWER: c) Scalloped pattern



6. The sales of Nylon falls under

a) Growth-slump-maturity pattern
b) Cycle-recycle pattern
c) Scalloped pattern
d) None of the above

View Answer / Hide Answer

ANSWER: c) Scalloped pattern



7. Styles, fashions and fads are three special categories of product life cycles.

a) True
b) False
c) Can't say
d) None of the above

View Answer / Hide Answer

ANSWER: a) True



8. The distinctive and basic mode of expression appearing in segment of human endeavor is known as

a) Style
b) Fashion
c) Fad
d) None of the above

View Answer / Hide Answer

ANSWER: a) Style



9. A popular style in a given field is known as

a) Latest style
b) Fad
c) Fashion
d) All of above are false

View Answer / Hide Answer

ANSWER: c) Fashion



10. Distinctiveness, emulation, decline and mass fashion are four stages of

a) Style
b) Fashion
c) Fad
d) None of the above

View Answer / Hide Answer

ANSWER: b) Fashion



11. Fads are fashion that

a) Peak early and decline very fast
b) Peak late and decline late
c) Peak late and decline early
d) None of the above

View Answer / Hide Answer

ANSWER: a) Peak early and decline very fast


Post your comment