Creating Brand Equity - MCQs with answers - Part 3

Creating Brand Equity - MCQs with answers - Part 3

Brand Resonance Model

1. Master is an example of

a) Brand resonance model
b) AAKER Model
c) Brand asset valuator model
d) BRANDZ Model

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2. _____ can be explained as how easily and how often customers think of brand under several consumption or purchase situations.

a) Brand salience
b) Brand performance
c) Brand Judgments
d) Brand Imagery

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3. ___________ is how well the service or products fulfill customers functional needs.

a) Brand salience
b) Brand performance
c) Brand Judgments
d) Brand Imagery

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4. _____________ explains the intrinsic properties of the service or product.

a) Brand salience
b) Brand performance
c) Brand Judgments
d) Brand Imagery

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5. _________ lays emphasis on customers own personal evaluations and opinions.

a) Brand salience
b) Brand performance
c) Brand Judgments
d) Brand Imagery

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6. _____________ can be stated as customers' emotional reactions and responses with respect to the brand.

a) Brand salience
b) Brand performance
c) Brand feelings
d) Brand Imagery

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7. __________indicates the nature of the relationship customers share with the brand and the limit to which they are in sync with.

a) Brand salience
b) Brand performance
c) Brand feelings
d) Brand Imagery

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