DD Kisan Channel: Highlights

DD Kisan Channel: Highlights

Question: Good governance involves launching innovative initiatives. Discuss the highlights of the DD Kisan channel launched exclusively for Indian farmers.

• Doordarshan’s channel devoted to farmers is the first governance initiative of its kind

• It provides information to the farmers regarding weather changes, global markets and so on for effective decision making

• The channel will also highlight the efforts of progressive farmers for replicating innovations across the nation

• Channel will promote balanced farming, animal husbandry practices and tree plantation

• “Lab to the Land” channel will bring new research technologies to farmers

• It will also provide policy initiatives in the agriculture sector

• Channel will inform, educate and update farmers with latest developments in the area of farming on 24/7 basis

• This is the first initiative of the public broadcasting channel to commence with a 24 hour channel dedicated only to farmers

• Non Hindi speaking farming community will also benefit from the launch of this channel as various programmes will be available in regional languages as well

• 24/7 Kisan Channel will telecast updated information on agriculture and linked subjects for benefit of target audience which includes:

- Farmers
- Cattle Rearers
- Bee keepers
- Poultry owners
- Mechanics and
- Craftsmen

• This includes information broadcast regarding chanting weather conditions and low cost measures to boost production and protect crops

• Advice of IMD and agricultural scientists will also be broadcasted on a periodic basis for farmers to create awareness about the following:
- Crop Diseases
- Ways to protect crops
- How to increase crop yield
• Channel will also provide information on newer ways to engage in agricultural practices

Facts and Stats

• DD Kisan Channel has a tie up with Krishi Vigyan Kendras, IARI Agricultural Universities, IMDs and so on.

• Channel seeks to boost food grain productivity from 2 tonnes per ha to 3 tonnes per ha

• Tehsil will soon be the unit of development and agricultural planning

• Channel seeks to boost agricultural know how and R&D as well
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