Dealing with competition - MCQs with answers - Part 4

Dealing with competition - MCQs with answers - Part 4

Competitive strategies for market leaders

1. __________ are exact copies of big brands. Brand name and packaging are copied word for word.

a) Look-alike fake products
b) Duplicates
c) Spell-alike fake products
d) None of the above

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2. The problem of fake products in rural markets can be handled by:

a) Establishing proper distribution system
b) Making packaging more tamper-proof
c) Organizing consumer contests in big villages and haats
d) All of the above

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3. In hypothetical market structure, firms from highest market share to lowest market share can be classified as:

a) Market leader, Market follower, Market challenger, Market nichers
b) Market leader Market nichers, Market challenger, Market followers
c) Market leader, Market challenger, Market follower, Market nichers
d) Market nichers, Market follower, Market challenger, Market leader

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4. An organization that wants to maintain its market share without rocking the boat is

a) Market leader
b) Market challenger
c) Market Follower
d) Market nicher

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5. To stay as a market leader, it is important to

a) Find innovative ways to expand market share--
b) Protect current market share through offensive and defensive actions
c) Increase market share even if market size don't changes
d) All of the above

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6. To remain a market leader, a firm must protect market share through

a) Defensive actions
b) Offensive actions
c) Both a and b
d) None of the above

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7. A company can acquire new customers by

a) Geographical expansion strategy
b) New market segment strategy
c) Market penetration strategy
d) All of the above

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8. A company can expand the total market by

a) Acquiring new customers
b) Increasing amount of consumption
c) Increasing frequency of consumption
d) All of the above

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9. In 2000, Andersen Consulting was renamed as

a) IBM
b) Accenture
c) Apple
d) None of the above

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10. To compete with value based peers firms must

a) Reconsider the perennial routes
b) Keep costs in line
c) Find sources of differentiation
d) All of the above

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