Dealing with competition - MCQs with answers - Part 5

Dealing with competition - MCQs with answers - Part 5

Expanding the total market

1. While competing with value based peers, differentiation is
a) Less about rising above competitive clutter
b) More about locating opportunities left by value based peers
c) Both a and b
d) None of the above

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2. Value-based markets offer a ________ on execution, especially in costs and prices.

a) Premium
b) Discount
c) Both a and b
d) None of the above

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3. To compete against value based peers, organizations

a) Need to abandon some target market segments
b) Focus on all target market segments
c) Focus on one segment
d) None of the above

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4. ___________ marketers locate a stated need and fill it.

a) Anticipative
b) Creative
c) Dull
d) Responsive

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5. ____________marketers forecast what needs users may have in the future.

a) Anticipative
b) Creative
c) Dull
d) Responsive

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6. ____________ are market driving organizations and not just market driven.

a) Anticipative
b) Creative
c) Dull
d) Responsive

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7. In ___________ firms creates super building power and make it almost impregnable.

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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8. Nescafe uses _______to protect against attacking brands.

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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9. When a firm creates outposts to protect a weak front, it is

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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10. When a firm attacks before its peer starts its offense it is called as

a) Position defense
b) Flank defense
c) Preemptive defense
d) Counteroffensive defense

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