Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 1

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 1

Marketing Channels and Value Networks

1. Successful value creation demands successful value delivery.

a) True
b) False
c) Can't say
d) None of the above

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2. Marketing Channels are group of ____________ firms involved in the process of making a service or product available for consumption.

a) Independent
b) Interdependent
c) Both a and b
d) None of the above.

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3. The intermediaries that stand between the producers and final users are known as

a) Trade channels
b) Distribution channel
c) Both a and b
d) None of the above

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4. Wholesalers and retailers belongs to the category of

a) Merchants
b) Agents
c) Facilitators
d) None of the above

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5. The intermediaries that take title to the goods is known as

a) Merchants
b) Agents
c) Facilitators
d) None of the above

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6. The brokers, sales agents and manufacturers representatives fall in the category of

a) Merchants
b) Agents
c) Facilitators
d) None of the above

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7. The intermediaries that do not take the title to the goods but negotiate on the producer's behalf are

a) Merchants
b) Agents
c) Facilitators
d) None of the above

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8. The independent warehouses, banks, transportation companies that assist in the distribution process are termed as

a) Merchants
b) Agents
c) Facilitators
d) None of the above

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9. Marketing channels must

a) Serve markets
b) Make markets
c) Both a and b
d) None of the above

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10. Channel choices depends on the marketing strategy with respect to

a) Segmentation
b) Targeting
c) Positioning
d) All of the above

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