Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 5

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 5

The role of marketing channels - Channel Design, Channel Management

1. While designing the marketing channels, the channels result in ___ service outputs.

a) 2
b) 3
c) 4
d) 5

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2. Channel objectives differ with product characteristics.

a) True
b) False

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3. Perishable products require

a) Direct marketing channel
b) Zero-level channel
c) Both a and b
d) None of the above

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4. A channel alternative is described by

a) Types of available business intermediaries
b) Number of intermediaries
c) Responsibilities and terms of each channel member
d) All of the above

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5. The number of intermediaries are severely limited in

a) Exclusive distribution
b) Selective distribution
c) Intensive distribution
d) None of the above

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6. _________ suits best when the producer intends to maintain control on the service level offered by the resellers.

a) Exclusive distribution
b) Selective distribution
c) Intensive distribution
d) None of the above

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7. The distribution of new automobiles is an example of

a) Exclusive distribution
b) Selective distribution
c) Intensive distribution
d) None of the above

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8. The established companies prefer

a) Exclusive distribution
b) Selective distribution
c) Intensive distribution
d) None of the above

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9. Intensive distribution is about placing the services or goods in as many as outlets as possible.

a) True
b) False

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10. The best strategy used for snack foods, soft drinks, candies and gum is

a) Exclusive distribution
b) Selective distribution
c) Intensive distribution
d) None of the above

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Intensive distribution:

a) Increases service availability
b) Increases product availability
c) Encourage retailers to compete aggressively
d) All of the above

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12. Trade relations mix is formed of

a) Conditions of sale and price policies
b) Territorial rights
c) Specific services done by each party
d) All of the above

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13. The channel alternative need to be assessed on basis of

a) Economic criteria
b) Control criteria
c) Adaptive criteria
d) All of the above

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