Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 6

Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 6


The role of marketing channels - Channel Design, Channel Management

1. After choosing a channel system, the company must modify the channel design over time.

a) True
b) False

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ANSWER: a) True



2. ___________ is the ability to change channel members behavior.

a) Channel power
b) Coercive power
c) Reward power
d) Legitimate power

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ANSWER: a) Channel power



3. When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is

a) Channel power
b) Coercive power
c) Reward power
d) Legitimate power

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ANSWER: b) Coercive power



4. Coercive and reward power more

a) Objective
b) Subjective
c) Both a and b
d) None of the above

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ANSWER: a) Objective



5. Referent power, expert power and legitimate power are more

a) Objective
b) Subjective
c) Any of a and b
d) None of the above

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ANSWER: b) Subjective



6. Efficient consumer practices are adopted by manufacturers to maintain their relationship in

a) Demand side management
b) Supply side management
c) Enablers and integrators
d) All of the above

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ANSWER: d) All of the above



7. A conventional marketing channel is formed of

a) Independent producer and wholesaler
b) Wholesaler and retailer
c) Independent producer, wholesaler and retailer
d) None of the above

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ANSWER: c) Independent producer, wholesaler and retailer



8. In a vertical marketing system the components act as a

a) Unified system
b) Independent units
c) Depends
d) None of the above

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ANSWER: a) Unified system



9. Vertical marketing systems are a result of

a) Strong channel members trying to control channel behavior
b) Eliminate conflict between independent members
c) Both a and b
d) None of the above

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ANSWER: c) Both a and b



10. A ______________ combines successive phases of production and distribution under single ownership.

a) Corporate VMS
b) Administered VMS
c) Both a and b
d) None of the above

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ANSWER: a) Corporate VMS



11. ________ combines successive phases of production and distribution through the power and size of one of the members.

a) Corporate VMS
b) Administered VMS
c) Both a and b
d) None of the above

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ANSWER: b) Administered VMS


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