Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 3

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 3


The communication process models
1. A macro-model in the communication process includes __elements.

a) Nine
b) Ten
c) Seven
d) None of the above

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ANSWER: a) Nine



2. In macro-model of the communication process there are __ parties and ______ communication tools.

a) 2, 2
b) 2, 3
c) 3, 2
d) None of the above

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ANSWER: a) 2, 2



3. In a macro-model of the communication process, there are ______ functions.

a) 3
b) 4
c) 2
d) None of the above

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ANSWER: b) 4



4. Micro-models of marketing communications focus on ______particular responses to communications.

a) Customers
b) Organization
c) Both a and b
d) None of the above

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ANSWER: a) Customers



5. When the audience has greater participation with a product group believed to have high differentiation, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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ANSWER: a) learn-feel-do



6. When the audience has greater participation but perceives no or little differentiation within the product group, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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ANSWER: b) do-feel-learn



7. When the audience has low participation and perceives little differentiation within the product group, the appropriate sequence is

a) learn-feel-do
b) do-feel-learn
c) learn-do-feel
d) None of the above

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ANSWER: c) learn-do-feel



8. Attention, interest, desire and action are the four tasks in

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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ANSWER: a) AIDA model



9. Awareness, knowledge, liking, preference, conviction and purchase the tasks in same order are in

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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ANSWER: b) Hierarchy of effects model



10. Awareness, interest, evaluation, trial and adoption are the fives tasks in the

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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ANSWER: c) Innovation adoption model



11. Exposure, reception, cognitive response, attitude, intention and behavior are the tasks in the

a) AIDA model
b) Hierarchy of effects model
c) Innovation adoption model
d) Communications model

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ANSWER: d) Communications model


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