Designing and Managing Services - MCQs with answers - Part 5

Designing and Managing Services - MCQs with answers - Part 5

Managing Service Brands

1. If the customers view service as ________ they care more about price than provider.

a) Heterogeneous
b) Homogeneous
c) Both a and b
d) None of the above

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2. While differentiating services, what the customers expects from an offering is called

a) Primary service package
b) Secondary service features
c) Depends
d) None of the above

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3. Brand personality is a vital image dimension for services.

a) True
b) False
c) Depends
d) None of the above

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4. Marketers do brand groups of services vertically on the basis of

a) Price
b) Quality
c) Both a and b
d) None of the above

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5. Private enterprise TARAhaat provides a range of service in rural areas through franchisees known as

a) TARApradesh
b) TARAdesh
c) TARAgaav
d) TARAkendras

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6. i-Shakti that serves as one-stop shop is an initiative of

a) Hindustan Unilever Limited
b) P&G
c) ITC
d) TATA

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7. While estimating life-cycle cost,

a) Discounted cost of repair and maintenance is added in product's purchase cost
b) Discounted salvage value is subtracted from product's purchase cost
c) Both a and b
d) 4

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8. __________ extends beyond the performance and functioning of the product itself.

a) Value augmenting services
b) Facilitating services
c) Any of a and b
d) None of the above

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