Developing marketing strategies and plans - MCQs with answers - Part I

Developing marketing strategies and plans - MCQs with answers - Part I

The Value Delivery Process

1. Marketing must develop strategies for a range of services and products ________ the organization.

a) Within
b) Outside
c) Both a & b
d) None of the above

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2. As per the Value Delivery Process

a) Marketing comes after planning
b) There is no need for marketing
c) Marketing comes at the beginning of planning
d) None of the above.

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3. The value creation and delivery sequence process place emphasis on:

a) Choosing the value
b) Providing the value
c) Communicating the value
d) All of the above

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4. The formula_______ is the essence of strategic marketing.

a) STP- Segmentation, Targeting, Positioning
b) CRM- Customer Relationship Management
c) TPD- Targeting, Positioning, Distribution
d) None of the above

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5. Market Research and company self analysis is a part of

a) Value-developing process
b) Value-delivering process
c) Value-defining process
d) None of the above

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6. Michael Porter of Harvard has proposed the _______ as a tool for identifying ways to create more customer value.

a) Product chain
b) Value chain
c) Supply chain
d) None of the above

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7. The primary activities in a value chain includes

a) Inbound logistics and outbound logistics
b) Procurement and technology development
c) Human Resource Management
d) Firm Infrastructure.

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8. Value Delivery Network can be better defined as:

a) Value chain
b) Distribution chain
c) Supply chain
d) None of the above

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9. The core competency of the famous company Nike is:

a) Manufacturing and shoe designing
b) Manufacturing and merchandising
c) Shoe designing and merchandising
d) None of the above

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