Explain Crisis and Crisis Management

Explain Crisis and Crisis Management

Question - What do you understand by the term “crisis” and "crisis management"?

Crisis is defined as a harmful event or calamity that requires immediate attention. It can lead to heavy losses of life and property on an individual or community level.

There are two types of crises:

Controversial disasters – Wars, scams, corporate warfare, etc.
Actual disasters– Famines, cyclones, earthquakes, etc.

Controversial disasters are also known as immediate crises, whereas actual disasters are known as exploding crises.

Crisis Management: It deals with the application of various strategies that are designed to manage incidents which may harm organizations, its stakeholders and the public.

Phases of Crisis Management :

Pre-crisis Phase– It includes the readiness, mitigation and prevention methods.

Crisis– It includes an immediate response and developments.

Post-crisis Phase– This phase includes relief and rehabilitation techniques.

Crisis Communication:

It is an initiative which aims at promoting the reputation of an organization and helps in maintaining the public image.

The main purpose of crisis communication is to protect the brand identity.
Post your comment