Financial Communication - key audience and role of Corporate Communication manager

Financial Communication - key audience and role of Corporate Communication manager

As a corporate communication manager, what are the qualities you should possess to handle financial communication?

- You should have a good knowledge about capital market.

- You should be aware of the roles and responsibilities of various regulatory bodies and institutions.

- You should be thorough with the legal aspects of financial advertising.

- You should have a good knowledge of the various styles involved in corporate reporting.

Who are the key target audiences for financial communication?

- analysts
- financial journalists
- institutional investors
- merchant bankers
- stockbrokers