FMCG Marketing and Sales Resume Sample

FMCG Marketing and Sales Resume Sample

Email: XXX@gmail.com
Phone: +91-XXXXXXXXXX
Address: Co-operative society, Baner, Pune

• 5 years of experience working in FMCG channel sales and customer marketing. Gained expertise in data analysis, customer marketing, Channel sales, Team handling & distribution management.
• An organized and creative professional with proven marketing & sales skills and a desire to learn more.

ABC Pvt Ltd. (August 2015 – Till date) Area Sales Executive – Customer Marketing

Responsibilities

• Enhance the Brand Visibility, Brand Awareness and Brand Activation
• Managing Loyalty programmes for Rajasthan and ensuring point updates and target achievements of programme parties
• Aggressive planning and tracking of sales basics like ECO, Productivity, LPPC and focus category ECO
• Special drive on grocer channel, listing of grocers(earlier less focused but high potential channel) and planning activities to enter grocers and increasing off takes
• Managing all Display Allocation in Rajasthan, proper execution and tracking returns from display
• Working and co-ordinating with sales team at all levels, guiding and supporting them for sales growth, merchandising & Execution all over Rajasthan
• Proper Allocation and Execution of the Allotted Marketing Budget for the State, Allocation and Ensure the proper execution of POP & POS Materials in the market
• Personal Management, Report Management (PPTs, Data Analysis, Pivot Reports and Excel)
• Managing & Coordination of promotional activities like College Events, Exhibition, consumer engagement Campaigning and Sampling
• Keeping track of Company Assets placed in market, ensuring good returns in respect of off takes
• To ensure all merchandising activities, both In-Shops and on shops. Create the brand visibility by display & fixtures for traditional Trade
• Developing vendor at local level for marketing activities & Vendor Management

• MBA (Marketing and International Business) from ABC Business School, Pune in 20XX (secured 7.3 CGPA)
• PGDCA from XYZ College, Pune in 20XX (secured 78%)
• B.COM from SIMS College, Pune in 20XX (secured 75%)

• Advertising - Advertising campaign in college premises for promoting 'Technical books'
• PR Campaign - Acting as a PR person in promoting a new South Indian restaurant.

Date of Birth: XX/ XX/ XXXX
Marital Status: Unmarried
Languages Known: English, Hindi and XXXX
Address: XXXXX