Google Buys Quest Visual To Boost Translation Feature
Google Buys Quest Visual To Boost Translation Feature
Google Translate has worked wonders for professionals across the world. This current Google feature is going to become even better. Internet giant Google has bought Word Lens maker Quest Visual for boosting its Translate feature.
World Lens translates printed words to different languages using the video camera of smart phones. It works in real time. Quest Visual hopes to incorporate its technology into the broad language coverage and translation capabilities of Google Translate. Quest Visuals has indicated that the app as well as language packs can be freely downloaded for a limited period of time.
World Lens visually translates text in real life settings on the mobile devices using camera and behind-the-scenes intelligence. World Lens points to the massive potential of harnessing mobile devices to see the world in one's own language.
World Lens was also featured currently in the Apple's iPhon ad “Powerful”. It was also listed on Apple's microsite for promoting the film as an app to explore. Google offers an amazing range of apps on the iOS platform and there are around 36 for the iPhone alone.
This is an amazing acquisition for Google because World Lens can provide support for Google Glass as well apart from Google Translate. The words can be translated using visuals and the features resemble Googe's app which can translate text by snapping pictures. Quest Visual now work as part of the Google Translate team.
As far as the price of the acquisition is concerned, the cost is estimated by experts to be on the moderate side compared to Google's $3.2 billion deal for Nest. Google has confirmed the acquisition to several leading outlets.
World Lens is an app with astounding features. It was launched in the year 201o and it is available on the App Store as a free download with packs for additonal translations. These packs were previously sold as in-app purchases.
World Lens translated languages with ease so that people can talk to others in their own dialect. Communications is a complex field and using language people can understand is very imperative. For instance, Google News has items specific for the region centric issues. For instance, Google India news section covers the historical NDA win in detail. Providing services for people that are related to their concerns can garner a huge number of customers.
Language specific apps will be a major hit in certain countries like India where regional and linguistic diversity go hand-in-hand. Google Translate has the potential to make an even bigger impact in global markets through its recent acquisition of Quest Visuals.
World Lens' camera magic has the capacity to translate 7 different languages in the real world environnment. This makes it very beneficial for Google Translate. This innovative translation app provides the desired language for everything from ad banners to visiting cards on the smart phone screen or Google Glass. This has the potential to increase the popularity of Google Translate as the leading translation app in the world.
