Indian Super League Forms Partnership with EPL
Indian Super League Forms Partnership with EPL
The Indian Super League or ISL is the franchise-based football tournament with another feather in its cap. The League has formed a strategic partnership with the English Premier League or EPL. EPL is the most well known and successful programme across the globe. The partnership between the Indian Super League and the EPL aims to bring about best practices to India under an exchange programme.
The cooperation agreement between the ISL promoted by IMG-Reliance and Star India in collaboration with the AIFF (All India Football Federation) and the EPL plays a vital role in shaping the future of football in India. A statement released by IMG-Reliance which is the joint venture between IMG and Reliance Industries, enables the ISL to leverage the expertise of the league in formulating a quality football competition.
EPL is the most watched annual global sporting event across the globe. A total of 13.9 million fans across the globe have attended matches with record average stadium occupancy rate of 95.9%. Across 9 months, around 380 matches were watched in 175 countries with coverage in above 650 million homes.
The ISL is set to commence in the month of September, 2014 and it will receive support, assistance and advice from the English Premier League. This has been formed for the purpose of furthering the development of the league and its associated clubs.
The English Premier League will also play an important role in the establishment of club governance leading to brand building and fan engagement for the game.
The EPL will also define the anti-corruption and anti-doping policies for the ISL. The joint promotion of the Indian Super League and the English Premier League football in India is a positive turn of events for football fans in India.
The cooperation between the Indian Super League and the English Premier League is important for giving credence to the mission of the ISL for engaging and interesting the 200 million football fan base in India.
The effort is being made for showcasing a quality football offering conforming to global standards of governance and unprecedented viewing experience. ISL is an unrivalled football championship. Its aim is to foster local talent and provide Indian football fans a chance to meet international football heroes.
ISL is on the move to feature 8 franchises from leading Indian cities such as Delhi, Goa. Kolkota, Mumbai and Bangalore. The partnership between ISL and EPL will set the ball rolling for brighter opportunities in the field of football as a spectator sport. If adequate interest is generated and there are enough viewers, football may also attract more advertisers. With ISL and EPL cementing their relationship, the future of football in India is bright.
