Managing Mass Communications - MCQs with answers - Part 2

Managing Mass Communications - MCQs with answers - Part 2

Deciding on the advertising budget and developing advertising campaign

1. There are ____factors affecting budget decisions.

a) 5
b) 4
c) 3
d) 2

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2. In case of high market share brands, there is need of _____advertising expenditure as a percentage of sales.

a) High
b) Less
c) Depends on condition
d) None of the above

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3. Brands in less-well differentiated market need ______ advertising.

a) High
b) Less
c) Depends on condition
d) None of the above

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4. In designing and assessing an advertising campaign, the marketers employ

a) Science
b) Art
c) Both a & B
d) None of the above

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5. While developing the advertising campaign, message strategy focuses on

a) Positioning of an ad
b) Expressing the brand claims
c) Both a and b
d) None of the above

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6. While developing the advertising campaign, creative strategy focuses on

a) Positioning of an ad
b) Expressing the brand claims
c) Both a and b
d) None of the above

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7. The process of creative brief includes:

a) Key message
b) Target audience
c) Communications objectives
d) All of the above

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8. When the marketers use customers as their creative team to cut the cost, the process is known as:

a) Open source
b) Crowdsourcing
c) Both a and b
d) None of the above

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9. The broad reach of television results in high cost per exposure.

a) True
b) False

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10. Advertisements of Pharma products that promises diagnosis and treatment are regulated by

a) The Drugs and Magic Remedies Act 1954
b) The Drugs & Cosmetics Act 1940
c) Both a and b
d) None of the above

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