Managing Retailing, Wholesaling, And Logistics - MCQs with answers - Part 1

Managing Retailing, Wholesaling, And Logistics - MCQs with answers - Part 1

Retailing

1. ___________ is the sum of all activities associated with selling services or goods directly to final customers for non-business personal use.

a) Retailing
b) Wholesaling
c) Logistics
d) None of the above

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2. The wheel-of-retailing hypothesis states one reason that

a) New stores type close
b) New stores are redesigned
c) New stores type emerge
d) None of the above.

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3. ___________ can be stated as the cornerstone of all discount operations.

a) Self-service
b) Self-selection
c) Limited service
d) Full Service

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4. The level of service when customers locate their own goods, although they can always ask for help is_______________

a) Self-service
b) Self-selection
c) Limited service
d) Full Service

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5. The level of service in which retailers carry more services and shopping goods and need more assistance and information is termed as ____________

a) Self-service
b) Self-selection
c) Limited service
d) Full Service

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6. When the salesperson provide assistance is every phase of the "locate-compare-select" process is known as _______________

a) Self-service
b) Self-selection
c) Limited service
d) Full Service

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7. Direct selling can also be termed as:

a) Multilevel marketing
b) Network marketing
c) Both a and b
d) None of the above

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8. Telemarketing and internet selling is a type of:

a) Multilevel marketing
b) Network marketing
c) Direct marketing
d) None of the above

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9. Milk, beverages and magazines are sold through

a) Multilevel marketing
b) Network marketing
c) Automatic vending
d) None of the above

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10. The storeless retailer serving needs of a specific clientele is known as

a) Multilevel marketing
b) Network marketing
c) Buying service
d) None of the above

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11. The giant retailers that focus on one product category are known as

a) Category makes
b) Category designers
c) Category planners
d) Category killers

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12. IN dog-bone shaped market

a) Growth seems to be centered at the top
b) Growth is at the bottom
c) Centralized
d) None of the above

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13. Gujarat Co-operative Milk Marketing Federation uses

a) Geographical information system
b) Physiological information system
c) Psychological information system
d) None of the above

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