Marketing Channel - Marketing aptitude questions

Marketing Channel - Marketing aptitude questions

Q1. Settlement of contract is paying the value and receiving

(1) Money
(2) Service
(3) Goods
(4) Both 2 and 3
(5) None of these

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Q2 A VMS in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is called

(1) Contractual VMS
(2) Corporate VMS
(3) Administered VMS
(4) Franchise organization
(5) Retail Cooperatives

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Q3. Direct marketing channels and indirect marketing channels are the types of

(1) B2B marketing channels
(2) B2C marketing channels
(3) B2G marketing channels
(4) Distribution channel
(5) None of these

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Q4. ________________ is a specific motive that persuades a buyer to buy from specific shops without much logical reason behind it.

(1) Patronage motives
(2) Product motives
(3) Secondary buying motives
(4) Primary buying motives
(5) None of these

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Q5. ______________ is a channel in which a manufacturer distributes goods to consumers.

(1) Distribution channels
(2) B2B marketing channels
(3) B2C marketing channels
(4) Consumer channels
(5) None of these

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Q6. Promotional activities like sales promotion, advertising and personal selling is performed by

(1) Salesman
(2) Middlemen
(3) Marketer
(4) Marketing manager
(5) None of these

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Q7. An Auctioneer is a mercantile agent, who sells the goods on behalf of his principal by undertaking

(1) Auction of goods
(2) Sales of goods
(3) Stocking of goods
(4) Marketing logistics
(5) None of these

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Q8. The intermediaries perform those functions that facilitate transfer of ownership and possession of goods and services from______________________

(1) Manufacturer to consumer
(2) Marketer to consumer
(3) Retailer to consumer
(4) Wholesaler to consumer
(5) Jobber to consumer

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Q9. Flow of information, flow of payments, flow of promotion and flow of ownership are the entities of______________

(1) Channel levels
(2) Channel functions
(3) Channel connections
(4) Channel behavior
(5) Changing channel organization

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Q10. Providing exclusive right to distribute the company's products in their territories to limited number of dealers is

(1) Intensive distribution
(2) Selective distribution
(3) Exclusive distribution
(4) Responsibility of channel members
(5) None of these

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Q11. A pure wholesaler is a merchant, who only deals on buying and selling large lots and does not engage in

(1) Retailing operations
(2) Jobbing operations
(3) Manufacturing operations
(4) All of these
(5) None of these

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Q12. The impulses that make people buy a given product is called

(1) Patronage motives
(2) Product motives
(3) Primary buying motives
(4) Secondary buying motives
(5) None of these

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Q13. ________________ includes activities directly related to the sale of goods to ultimate customers.

(1) Manufacturer
(2) Wholesaler
(3) Retailer
(4) Jobbers
(5) Consumer

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Q14. Wholesaler develops a program which standardizes independent retailer Operations is known as

(1) Contractual VMS
(2) Corporate VMS
(3) Wholesaler- sponsored voluntary chain
(4) Franchise organization
(5) Retail Cooperatives

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Q15. Regular check of average inventory levels, cooperation in company promotion and training programs, treatment of damaged and lost goods, provide services to the customer, check sales quota is

(1) Selecting channel members
(2) Motivating channel members
(3) Evaluating channel members
(4) Designing distribution channels
(5) None of these

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Q16. A VMS that combines successive stages of production and distribution under a common ownership is known as

(1) Contractual VMS
(2) Corporate VMS
(3) Administered VMS
(4) Franchise organization
(5) Retail Cooperatives

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Q17. A broker is a mercantile agent, who negotiates purchase or sale of goods on behalf of________________________

(1) Retailers
(2) Jobbers
(3) Wholesalers
(4) Manufacturer
(5) Other parties

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Q18. Among users the intermediaries who are willing to carry the company's products and put conserve effort to work with “best partners” is

(1) Intensive distribution
(2) Selective distribution
(3) Exclusive distribution
(4) Responsibility of channel members
(5) None of these

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Q19. _______________works as a dealer of goods and services, who purchases from manufacturer and wholesalers and sell to the customers.

(1) A jobber
(2) A retailer
(3) A consumer
(4) A distributer
(5) A marketer

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Q20. A VMS that coordinates successive stages of production and distribution not through common ownership but through the size and power of one of the parties is known as

(1) Contractual VMS
(2) Corporate VMS
(3) Administered VMS
(4) Franchise organization
(5) Retail Cooperatives

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Q21. Adaptive criteria, control issues, economic criteria are used for

(1) Analyzing consumer need
(2) Setting channel objectives
(3) Identifying major objectives
(4) Evaluating the major alternatives
(5) Designing distribution channel

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Q22. When producer wish to sell his product to the dealer in a given area or sells normal under franchising which is perfectly legal and buyer may agree to sell only in its own territory is __________________________________

(1) Exclusive distribution
(2) Exclusive territorial agreements
(3) Full line forcing and other tying agreements
(4) Dealer selection and dropping
(5) None of these

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Q23.direct distribution involves own sales, sales man and

(1) Jobber
(2) Wholesaler
(3) Mail order houses
(4) Consumer
(5) Retailer

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Q24. Retailer sells the good on credit to the customers and thus increases their__________________________

(1) Long term purchasing power
(2) Long distance purchasing power
(3) Short term purchasing power
(4) Short distance purchasing power
(5) None of these

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Q25. The ____________________________________ is to maximize the customer service at least cost and to increase the profit not sale.

(1) The importance of physical distribution and marketing logistic.
(2) Goal of logistic system
(3) Major logistic function
(4) Integrated marketing management
(5) None of these

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Q26. Maintain delicate balance between too much and little inventory, substantial cost savings in inventory carrying and handing cost is major logistic function under

(1) Order processing
(2) Warehousing
(3) Inventory
(4) Transportation
(5) None of these

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Q27. Piggyback is a combination of ___________________________ intermodal transportation.

(1) Rail and truck
(2) Water and truck
(3) Water and rail
(4) Air and truck
(5) None of these

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Q28. A VMS where members buy most of their goods through the cooperative and plan their advertising jointly. They jointly owned business to carry on wholesaling and possibly production is called

(1) Contractual VMS
(2) Corporate VMS
(3) Administered VMS
(4) Franchise organization
(5) Retail Cooperatives

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Q29. When an agent is authorized for selling the products on credit basis and he is responsible for collecting the debt is known as ________________________________

(1) Marketing agent
(2) Suppliers agent
(3) Wholesalers agent
(4) Del Credere Agent
(5) None of these

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Q30. Anticipatory-based distribution systems, cross-company teams, information sharing systems, continuous inventory replenishment systems and shared projects, quick response system are the concepts of

(1) Major logistic
(2) Third party logistic
(3) Integrated logistics management
(4) Goals of logistic system
(5) None of these

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Q31. _____________________ Details are explaining by the retailer to the customers by informing them about their availability and use.

(1) New product
(2) Old product
(3) Product kept in stock from long time
(4) Unsuccessful products
(5) None of these

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Q32. Fishyback is a combination of ___________________________ intermodal transportation.

(1) Rail and truck
(2) Water and truck
(3) Water and rail
(4) Air and truck
(5) None of these

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Q33. The total amount paid as remuneration to distribution channels in known as ______________

(1) Delivery expenses
(2) Extra cost
(3) Cost of meeting objectives
(4) Distribution cost
(5) Obsolescence costs

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Q34. Changing current received information inconsistent with beliefs is called

(1) Selecting attention
(2) Selective retention
(3) Selective distortion
(4) Self-actualization
(5) None of these

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Q35. Disagreement among marketing channel members on roles occurs among firms at the same level of the channel is known as

(1) Vertical conflict
(2) Horizontal conflict
(3) Channel conflict
(4) Channel views
(5) None of these

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Q36. Pricing may be different for different markets or products depending upon their _____________________

(1) Channel of distribution
(2) Channel behavior
(3) Vertical marketing system
(4) Channel connections
(5) None of these

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Q37. “The goal of marketing is the matching of segment of supply and demand”. Who gave this statement?

(1) Nielson
(2) Philip Kotler
(3) Alderson
(4) Stanton
(5) Arch Paton

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Q38. What is the full form of VMS?

(1) Vertical management system
(2) Vertical marketing system
(3) Vertical marketing supply
(4) Virtual marketing supply
(5) Virtual management system

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Q39.If size of order is large than the cost of packaging transportation will be ___________________-

(1) Maximize
(2) Nil
(3) Reduced to minimum
(4) Cancelled
(5) None of these

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Q40. Trainship is a combination of ___________________________ intermodal transportation.

(1) Rail and truck
(2) Water and truck
(3) Water and rail
(4) Air and truck
(5) None of these

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Q41. Service-firm-sponsored retailer, manufacturer-sponsored retailer and manufacturer-sponsored wholesale are the links of

(1) Corporate VMS
(2) Franchise organization
(3) Retail corporates
(4) Contractual VMS
(5) Administered VMS

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Q42. A distribution channel structure in which producers, retailers and wholesalers act as a unified system in which one channel member owns the others and forms contracts with them is called

(1) Contractual VMS
(2) Corporate VMS
(3) Administered VMS
(4) Virtual marketing system
(5) Retail Cooperatives

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Q43.Airtruck is a combination of ___________________________ intermodal transportation.

(1) Rail and truck
(2) Water and truck
(3) Water and rail
(4) Air and truck
(5) None of these

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Q 44.Disagreement among marketing channel members on roles occurs between different levels of the same channel is known as

(1) Vertical conflict
(2) Horizontal conflict
(3) Channel conflict
(4) Channel views
(5) None of these

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Q45.A multichannel distribution system in which a firm sets up marketing channels to reach the customer segments, it is difficult to control , complex and more possibilities of channel conflict within outside and inside channels is called

(1) Hybrid marketing system
(2) Horizontal marketing system
(3) Vertical marketing system
(4) Distribution channels
(5) None of these

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Q47.what are the characteristics of a good channel member?

(1) Years in business
(2) Reputation
(3) Growth and profit record
(4) Cooperativeness
(5) All of these

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Q48.__________________________are the responsibility of channel members.

(1) Territorial rights
(2) Conditions of sales
(3) Specific service performed by each party
(4) Price policies
(5) All of these

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Q49. ________________________ are influenced by the nature of the company, market intermediaries, the environment, competitors and its product.

(1) Customer value
(2) Channel objectives
(3) Economic criteria
(4) Control issues
(5) None of these

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Q50. Company’s long term commitments must be offset by superior economic and keep the channel flexible as possible is

(1) Economic critera
(2) Control issues
(3) Adaptive criteria
(4) Selective distribution
(5) None of these

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