Marketing mix - Marketing aptitude questions

Marketing mix - Marketing aptitude questions


Q1. Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P.

(1) Purpose
(2) Place
(3) Pursuit
(4) Promotion
(5) Plan

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ANSWER: (2) Place




Q2. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

(1) Philip Kotler
(2) Stephen Morse
(3) Neil Borden
(4) Neilsen
(5) Lorie and Robert

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ANSWER: (3) Neil Borden




Q3. __________________ deals with the specification of the actual good or service and how it relates to the target customer.

(1) Price aspect
(2) Product aspect
(3) Promotion aspect
(4) Place aspect
(5) Planning aspect

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ANSWER: (2) Product aspect




Q4. In Marketing mix which scope of product supports the elements:

(1) Guarantee
(2) Warrantee
(3) Quality
(4) Packaging
(5) All of these

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ANSWER: (5) All of these




Q5. Which P is not included in the 7Ps of marketing mix?

(1) People
(2) Purpose
(3) Promotion
(4) Price
(5) Physical environment

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ANSWER: (2) Purpose




Q6. Who proposed 4Cs in marketing?

(1) Neilsen
(2) Lorie and Robert
(3) Lauterborn
(4) Philip Kotler
(5) Stephen Morse

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ANSWER: (3) Lauterborn




Q7. Which is not a part of 4Cs in marketing?

(1) Communication
(2) Consumer
(3) Cost
(4) Convenience
(5) None of these

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ANSWER: (5) None of these




Q8. ________________ is the most common source for leads generation for any company

(1) White pages
(2) Yellow pages
(3) Green pages
(4) Blue pages
(5) Orange pages

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ANSWER: (2) Yellow pages




Q9. _________________ is the best promotion tool in any type of marketing.

(1) Creativity
(2) Communication
(3) Telecalling
(4) Publicity
(5) None of these

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ANSWER: (4) Publicity




Q10. What is the marketing of product and service in which the offer itself is not intended to make any monitory profit is called

(1) Profit marketing
(2) Non profit marketing
(3) Virtual marketing
(4) Digital marketing
(5) Real time marketing

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ANSWER: (2) Non profit marketing




Q11. Which is the mode of pricing technique?

(1) Elasticity
(2) Market skimming
(3) Market penetration
(4) All of these
(5) None of these

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ANSWER: (4) All of these




Q12. Which is the ingredient of product mix?

(1) Advertising
(2) Public relation
(3) Personal selling
(4) Sales promotion
(5) All of the above

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ANSWER: (5) All of the above




Q13. Knowledge of which is necessary for effective selling skill.

(1) Promotional market
(2) Related market
(3) Digital market
(4) Virtual market
(5) Real time market

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ANSWER: (2) Related market




Q14. __________________ is the best operable within a first to market scenario even though there would be few competitors within the company industry.

(1) Elasticities
(2) Market skimming
(3) Market penetration
(4) Marketing research
(5) Marketing skills

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ANSWER: (2) Market skimming




Q15. ___________________ concerns with pricing policies for late entrants to a market.

(1) Marketing skills
(2) Marketing research
(3) Elasticities
(4) Market penetration
(5) Market skimming

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ANSWER: (4) Market penetration




Q16. “Place” in 4Ps mean same as

(1) Promotion
(2) People
(3) Distribution
(4) Demand
(5) Service

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ANSWER: (3) Distribution




Q17. According to which “an interacting, continuing future-oriented structure of people, equipment and procedure design to generate and process an information flow.”?

(1) MIS
(2) IMC
(3) CRM
(4) VCM
(5) SCM

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ANSWER: (1) MIS




Q18 _________________ is the unique product benefit that the competition cannot be claim.

(1) Unique selling preposition
(2) Unique sales preposition
(3) Unique selling price
(4) Unique strategy promotion
(5) Unique selling product

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ANSWER: (1) Unique selling preposition




Q19. Setting a low initial price to attract a large number of buyers quickly and cover the large market share is known as

(1) Skimming pricing
(2) Going-rate pricing
(3) Value based pricing
(4) Penetration pricing
(5) All of these

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ANSWER: (4) Penetration pricing




Q20. _________________ refers to the system that assists the organization in delivering the service

(1) Product
(2) Process
(3) Price
(4) Promotion
(5) Physical environment

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ANSWER: (2) Process




Q21. ___________________ is the price that a buyer carries in their mind and refers to it when they look at the given product

(1) Psychological pricing
(2) Segmented pricing
(3) Product-line pricing
(4) Reference pricing
(5) Product-form pricing

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ANSWER: (4) Reference pricing




Q22. When different version of products are priced differently but in accordance to difference in their value then it is a form of

(1) Psychological pricing
(2) Segmented pricing
(3) Product-line pricing
(4) Reference pricing
(5) Product-form pricing

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ANSWER: (5) Product-form pricing




Q23. __________________ is the straight reduction in price on purchase during a stated period of time.

(1) Discount
(2) Allowance
(3) Sale
(4) All of the above
(5) None of these

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ANSWER: (1) Discount




Q24. Profit maximization if the situation in which marginal cost is equal to ______________________________

(1) Segmented pricing
(2) Predatory pricing
(3) Marginal revenue
(4) Price system
(5) Seasonal discount

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ANSWER: (3) Marginal revenue




Q25. A measure of sensitivity of demand to change in price is known as ____________________

(1) Inelastic
(2) Price elasticity
(3) Break-even price
(4) Cost-plus price
(5) None of these

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ANSWER: (2) Price elasticity




Q26. Adding a standard mark up to the cost of the product refers to ______________________

(1) Inelastic
(2) Price elasticity
(3) Break-even price
(4) Cost-plus price
(5) None of these

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ANSWER: (4) Cost-plus price




Q27. Cost that vary directly with the level of production are known as

(1) Overhead costs
(2) Sales and profit
(3) Variable cost
(4) All of the above
(5) None of these

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ANSWER: (3) Variable cost




Q28. The products whose sale is dependent upon the sale of primary product are __________________________

(1) Companion product
(2) Generic product
(3) Expected product
(4) Potential product
(5) Augmented product

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ANSWER: (1) Companion product




Q29. In order to promote a product continuous approaching of prospect consumer is being done, this is called

(1) Lead
(2) Target group
(3) Call
(4) Telemarketing
(5) Prospect

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ANSWER: (3) Call




Q30. The motive that drive a consumer towards selection of particular outlet, retailers or supply of service is known as

(1) Public relation
(2) Futile exercise
(3) Patronage motives
(4) Prestige
(5) None of these

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ANSWER: (3) Patronage motives




Q31. Sometimes a sale person obtains contact information about the prospect which is waste and he makes continuous cold calls to him. What does this cold call imply?

(1) Public relation
(2) Futile exercise
(3) Patronage motives
(4) Prestige
(5) None of these

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ANSWER: (2) Futile exercise




Q32. The marketing strategies used in 4Ps/4Cs are

(1) Market nicher
(2) Market leader
(3) Market challenger
(4) Market follower
(5) All of the above

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ANSWER: (5) All of the above




Q33. Business market strategies stimulate a customer to take action towards the buying decision is known as

(1) Promotional market
(2) Related market
(3) Digital market
(4) Virtual market
(5) Real time market

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ANSWER: (1) Promotional market




Q34. The small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card.

(1) Free samples
(2) Advertising
(3) Door-to-door selling
(4) Trading stamps
(5) None of these

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ANSWER: (4) Trading stamps




Q35. Promotion has to be given a little more importance in marketing services due to the ________________

(1) Hybrid offer
(2) Tangible and intangible characteristics
(3) Pure service
(4) Tangible good with accompanying services
(5) Service with accompanying minor good

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ANSWER: (2) Tangible and intangible characteristics




Q36. Which is the form of the element of promotion mix among?

(1) Personal selling
(2) Advertising
(3) Sales promotion
(4) Publicity
(5) All of the above

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ANSWER: (5) All of the above




Q37. Which is the tool that will help to increase the sale of product among the exisiting customers itselt?

(1) Premium and bonus offer
(2) Free samples
(3) Discount offers
(4) Free gifts
(5) Lucky draw

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ANSWER: (1) Premium and bonus offer




Q38. Actual products are the services which fulfill the ________________________benefits.

(1) Augmented product
(2) Actual product
(3) Core product
(4) Unsought product
(5) Industrial product

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ANSWER: (3) Core product




Q39. What are product mix dimensions?

(1) Number of different product lines in the mix.
(2) Total number of items carried in each product line.
(3) Number of versions offered of each product in a product line.
(4) How closely related the individual product lines are in end use, production requirements, and distribution channels.
(5) All of the above

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ANSWER: (5) All of the above




Q40. ______________________ is not the nature and characteristic of a service.

(1) Intangibility
(2) Inseparability
(3) Durability
(4) Variability
(5) Perishability
(6) Durability

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ANSWER: (3) Durability




Q41. The practice of charging different price with different customers is called ____________________

(1) Price discrimination
(2) Discount
(3) Allowance
(4) Two-part pricing
(5) Diversification

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ANSWER: (1) Price discrimination




Q42. Profit oriented objective refers to

(1) Profit maximization
(2) Profit satisfaction
(3) Target return on investment
(4) All of the above
(5) None of these

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ANSWER: (4) All of the above




Q43. Which marketing strategy must interact efficiently with consumer to establish superior value during service period?

(1) Service marketing mix
(2) Extended marketing mix
(3) Traditional marketing mix
(4) Service profit chain
(5) Promotion mix

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ANSWER: (3) Traditional marketing mix




Q44. Service profit chain follows

(1) Internal service quality
(2) Satisfied and productive service employees
(3) Greater service value
(4) Satisfied and loyal customers
(5) All of the above

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ANSWER: (5) All of the above




Q45. Adding new product lines, Lengthen existing product lines, Add more versions of each product, pursue more product line consistency comes under which type of product mix decision.

(1) Product mix dimensions
(2) Increasing business
(3) Trends
(4) All of the above
(5) None of these

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ANSWER: (2) Increasing business




Q46. What do we call a person who first suggests the idea of buying something?

(1) Influencer
(2) Initiator
(3) Buyers
(4) Marketer
(5) Salesman

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ANSWER: (2) Initiator




Q47. What do we call the practice of charging different prices depending on individual consumer and situation?

(1) Break –even pricing
(2) Cost-PLUS pricing
(3) Value based pricing
(4) Dynamic pricing
(5) Going-rate pricing

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ANSWER: (4) Dynamic pricing




Q48. The price reduction to buyers who purchase in large volume is known as

(1) Discount
(2) Two-part pricing
(3) Quantity discount
(4) Value based pricing
(5) Skimming pricing

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ANSWER: (3) Quantity discount




Q49. Pricing that starts with an ideal selling price is known as

(1) Value based pricing
(2) Going-rater pricing
(3) Skimming pricing
(4) Target pricing
(5) Penetration pricing

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ANSWER: (4) Target pricing




Q50. A company differentiates the marketing offer to make it worth the higher price. Other companies de-emphasize price, and use other marketing mix tools to create _________________________

(1) Nonprice position
(2) Price position
(3) Less price position
(4) More price position
(5) None of these.

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ANSWER: (1) Nonprice position



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