Marketing organization and its environment - Marketing aptitude questions

Marketing organization and its environment - Marketing aptitude questions


Q1. What is the abbreviation for SWOT?

(1) Strong, , Opportunity and Threats
(2) Strength, Weakness, Opportunity and Threats
(3) Strength, Weakness, Operation and Threats
(4) Strength, Weakness, Opportunity and Targets
(5) Strategy, Weakness, Operation and Targets

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ANSWER: (2) Strength, Weakness, Opportunity and Threats




Q2. What does the term “Opportunity” mean in marketing?

(1) Scope for business production
(2) Scope for business classification
(3) Scope for business expansion
(4) Scope for business segmentation
(5) None of these

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ANSWER: (3) Scope for business expansion




Q3. The need of marketing organization arises with the development of

(1) New concept in marketing
(2) Old concept in marketing
(3) Different concepts in marketing
(4) All of the above
(5) None of these

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ANSWER: (1) New concept in marketing




Q4. According to whom a poor marketing organization may destroy a Good Product

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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ANSWER: (3) Kenneth




Q5. PESTLE means

(1) Pollution, Economic, Social, Technological, Legal, Ecological
(2) Pollution, Environment, Social, Technological, Legal, Ecological
(3) Political, Economic, Social, Technology, Legal, Eco-friendly
(4) Political, Economic, Social, Technological, Legal, Ecological
(5) Political, Economic, Social, Technical, Legal, Ecological

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ANSWER: (4) Political, Economic, Social, Technological, Legal, Ecological




Q6. Marketing environment relates to all factors that affect_____________________

(1) Decision-making
(2) Production
(3) Supply
(4) Target
(5) None of these

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ANSWER: (1) Decision-making




Q7. The organizational relationship of people in marketing can be classified by

(1) Casual and Social type
(2) Executive and Economic type
(3) Formal and Informal type
(4) Technical and non-technical type
(5) None of these

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ANSWER: (3) Formal and Informal type




Q8. Suitability of organization depends on

(1) Nature of business and customer
(2) Nature of customer and product
(3) Type of product and customer
(4) Type of market and investor
(5) All of these

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ANSWER: (2) Nature of customer and product




Q9. ‘The long term customer satisfaction’ and ‘one time sale’ are described in

(1) Social philosophy
(2) Financial philosophy
(3) Economical philosophy
(4) Managerial philosophy
(5) Geographical philosophy

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ANSWER: (1) Social philosophy




Q10. Exchange rates, Inflation rates and Interest rates are studies in which factor of marketing environment

(1) Political factor
(2) Cultural factor
(3) Direct factor
(4) Economic factor
(5) Indirect factor

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ANSWER: (4) Economic factor




Q11. On which Marketing environment firm hold only little control

(a)Macro Environment (b) Micro Environment

(1) Only a
(2) Only b
(3) Both a and b
(4) None of these

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ANSWER: (1) Only a




Q12. If the firm wants to study Political Economic, Social, and technological environments then this type of analysis is known as

(1) SWOT analysis
(2) PESTLE analysis
(3) Situation analysis
(4) Stakeholder analysis
(5) Opportunity analysis

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ANSWER: (2) PESTLE analysis




Q13. When a company engaged itself in different business activities such as textile, telecom, retail etc. It comes under which form of diversification

(1) Horizontal diversification
(2) Conglomerate diversification
(3) Vertical diversification
(4) Concentric diversification
(5) Corporate diversification

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ANSWER: (2) Conglomerate diversification




Q14. What is the full form of SME?

(1) Sales and mergers of entities
(2) Small and Micro entities
(3) Small and medium enterprises
(4) Small and Macro Entity
(5) None of these

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ANSWER: (3) Small and medium enterprises




Q15. In which type of Market strategy a consumer gets an opportunity of price bargaining

(1) Double win strategy
(2) New brand strategy
(3) Multi-brand strategy
(4) Live extension strategy
(5) Brand extension strategy

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ANSWER: (1) Double win strategy




Q16. What type of forces include in Marketing Environment

(1) External and Internal forces
(2) Direct and Indirect Forces
(3) Electrical and Mechanical Forces
(4) Physical and Virtual Forces
(5) None of these

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ANSWER: (2) Direct and Indirect Forces




Q17. Process which monitors and analyzes the Marketing Environment of the company is known as

(1) Process scanning
(2) Production scanning
(3) Environmental scanning
(4) Political scanning
(5) Social scanning

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ANSWER: (3) Environmental scanning




Q18. Company’s image is important to all departments. Which department is most important for company?

(1) Manufacturing department
(2) Finance department
(3) Selling department
(4) Advertising department
(5) Production department

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ANSWER: (5) Production department




Q19. The growth of an organization depends on which two things?

(1) Expansion and diversification
(2) Integration and coordination
(3) Acquisition and creation
(4) Marketing and selling
(5) None of these

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ANSWER: (1) Expansion and diversification




Q20. Tax policy and employment laws come under which factor of marketing?

(1) Cultural factor
(2) Political factor
(3) Social factor
(4) Ecological factor
(5) Legal factor

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ANSWER: (2) Political factor




Q21. Which aspect of micro environment occupies the core position?

(1) Customers and supplier
(2) Employees and media
(3) Supplier and employees
(4) Customers and media
(5) None of these

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ANSWER: (1) Customers and supplier




Q22. What is the meaning of ‘altitude of customer’ in the marketing environment?

(1) Physical state of consumer
(2) Mental state of consumer
(3) Height of consumer
(4) Assets of consumer
(5) awareness of consumer

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ANSWER: (2) Mental state of consumer




Q23. Which type of analysis is mast for accomplishment of SWOT analysis?

(1) PESTEL analysis
(2) Product analysis
(3) Quality analysis
(4) Situation analysis
(5) None of these

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ANSWER: (4) Situation analysis




Q24. Relationship Marketing is same as

(1) Transaction Marketing
(2) Telemarketing
(3) Internal Marketing
(4) Internet Marketing
(5) Service Marketing

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ANSWER: (5) Service Marketing




Q25. Company after analyzing its environment provides a wide variety of small segment. This type of marketing is called

(1) Outbound marketing
(2) Entrepreneurial marketing
(3) Conversional marketing
(4) Product variety marketing
(5) None of these

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ANSWER: (4) Product variety marketing




Q26. Which of the following statement is correct?

(1) Study of marketing environment is necessary due to the emergency of globalization.
(2) Study of marketing environment is necessary for market reputation.
(3) Study of marketing environment is necessary for financial planning.
(4) Study of marketing environment is necessary for nationalization of bank.
(5) Study of marketing environment is not much necessary.

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ANSWER: (1) Study of marketing environment is necessary due to the emergency of globalization.




Q27. Social class belongs to -------------------- factor of marketing environment

(1) Political
(2) Economic
(3) Cultural
(4) Legal
(5) Ecological

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ANSWER: (3) Cultural




Q28. A condition when market is expended by developing new products to satisfy new customer need is known as ----------

(1) Market development
(2) Product development
(3) Customization
(4) Globalization
(5) Diversification

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ANSWER: (5) Diversification




Q29. In a country an industry and developed a sun protective skin cream which resulted increase in skin cancer. This example is related which micro environmental factor?

(1) Natural
(2) Political
(3) Social
(4) Ecological
(5) None of these

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ANSWER: (1) Natural




Q30. ---------------- Environment is changing rapidly.

(1) Marketing
(2) Technological
(3) Social
(4) Political
(5) Economic

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ANSWER: (2) Technological




Q31.”A company’s marketing environment consists of the factor and forces outside marketing that affect marketing management’s ability”. Who gave this statement?

(1) Philip Kotler
(2) Stephen Morse
(3) Kenneth
(4) Neilsen
(5) Lorie and Robert

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ANSWER: (1) Philip Kotler




Q32. Economic forces, natural forces and political forces are considered in ----------------------- environment.

(1) Macro
(2) Micro
(3) Both 1 & 2
(4) None of these

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ANSWER: (1) Macro




Q33. Company, suppliers, customers and marketing channels are considered in ___________________ environment.

(1) Macro
(2) Micro
(3) Both 1 & 2
(4) None of these

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ANSWER: (2) Micro




Q34. A company tries to develop a new technology product that appeal to its current customer. It is an example of ______________________ diversification.

(1) Horizontal diversification
(2) Conglomerate diversification
(3) Vertical diversification
(4) Concentric diversification
(5) Corporate diversification

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ANSWER: (1) Horizontal diversification




Q35. How direct and indirect forces affect the inputs and outputs of any organization?

(1) Expansion and diversification
(2) Integration and coordination
(3) Acquisition and creation
(4) Marketing and selling
(5) None of these

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ANSWER: (3) Acquisition and creation




Q36. Which analysis is better choice for the new product development?

(1) SWOT analysis
(2) Situation analysis
(3) PESTEL analysis
(4) 1 and 3
(5) 1,2, and 3

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ANSWER: (3) PESTEL analysis




Q37. Organizational structure establishes which kind of relationship among marketing personal and others?

(1) Authority relationship
(2) Customer relationship
(3) Marketing relationship
(4) Organizational relationship
(5) None of these

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ANSWER: (1) Authority relationship




Q38. These people help the company to promote, distribute and sell the products to the final customers.

(1) Resellers
(2) Physical distribution firms
(3) Marketing services agencies
(4) Financial intermediaries
(5) All of these

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ANSWER: (5) All of these




Q39. ____________ Practice such as welcoming customer’s suggestion, loyalty programs, thanking email or card etc.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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ANSWER: (1) Relationship Marketing




Q40. ________________ includes posting customer events, creating Radio spots, printing advertisement in newspaper and magazines, printing pamphlet etc.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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ANSWER: (2) Traditional Marketing




Q41. This type of marketing includes advertisement on social networking sites like Facebook, Twitter, etc. which includes pay per click advertisements and sending advertisements on mails.

(1) Relationship Marketing
(2) Traditional Marketing
(3) Online or modern Marketing
(4) Door-to-door Marketing
(5) Internal Marketing

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ANSWER: (3) Online or modern Marketing




Q42. Internet marketing is same as

(1) Society by law
(2) Marketing for social cause
(3) Social marketing
(4) Share market price
(5) Marketing by the entire society

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ANSWER: (3) Social marketing




Q43. Which concept is necessary to understand the meaning of marketing and selling?

(1) Consumer buying behavior
(2) Marketing planning
(3) Marketing research
(4) Marketing segment
(5) Marketing organization

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ANSWER: (5) Marketing organization




Q44. _________________ explains the structure of Macro-environmental factors used in marketing environment scanning component of strategic management.

(1) Business analysis
(2) SWOT analysis
(3) PESTEL analysis
(4) DESTEP analysis
(5) Quality analysis

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ANSWER: (3) PESTEL analysis



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